Aug. 25, 1961, was a big day in Gloucester, Mass. In a long clapboard building on Rogers Street, just above the Inner Harbor, some 250 attendees gathered to glad-hand and listen to speeches by various VIPs, including the esteemed professor and researcher Samuel Goldblith. Up from Washington was Sen. Benjamin Smith II (D-Mass.)–keeping JFK’s seat…
Carrie Brownstein on How Portlandia Launched Her Branded Content Career
A Swiss Army knife has nothing on Carrie Brownstein. For music fans, she’s the guitarist for the seminal rock band Sleater-Kinney. The rest of the world got to know her intimately over eight seasons of Portlandia as one of the series’ stars, writers and producers. The sketch comedy show that skewered the Pacific Northwest city’s…
Advertisers Are Hedging on Google as It Enacts GDPR-Compliant Policies
Google is reportedly eager to placate growing calls for data privacy, telegraphing a move that would emulate Apple’s implementation of intelligent tracking prevention in its Safari browser. While Apple’s maneuver was seen as a win for privacy, its effect on advertisers has been muted due to its browser’s (Safari) limited use; worldwide, Safari only has…
The VIA Agency CCO Greg Smith Dies at 52
Greg Smith, the longtime chief creative officer at The VIA Agency in Portland, Maine, died on April 20 at the age of 52. Smith served as the agency’s creative chief for two decades. He first took on the role in 1999, just six years after the agency was founded. Smith’s leadership helped the agency grow…
Platforms Are Striving to Balance Effectiveness for Advertisers With Not Annoying Consumers
Platforms and publishers today face an age-old challenge when it comes to advertising: creating and carrying ads that are effective for the advertiser without annoying the consumer. MediaLink kicked off Digital Content NewFronts today with its annual breakfast and panel during which four industry executives–Tara Walpert Levy, Google and YouTube’s vp of agency and media…
How Fannie and Freddie Prop Up America’s Favorite Mortgage
#AskGaryVee Live With Ivan Seidenberg
Super excited to let you all know that I’m having the former chairman and CEO of Verizon Communications Ivan Seidenberg on the #AskGaryVee show this Friday at 3:15 PM Eastern!
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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s 4 locations.
In addition to VaynerMedia, VaynerX also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men’s lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy.
Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity:Water.
Gary is a highly sought after public speaker, a 5-time New York Times bestselling author, as well as a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, and Uber.
Gary is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world, as well the host of The GaryVee Audio Experience, a top 100 global podcast, and host of #AskGaryVee, a business and advice Q&A show which can be found on both YouTube and Facebook.
Gary also appeared as judge in Apple’s first original series “Planet of the Apps” alongside Gwyneth Paltrow, Jessica Alba and Will.i.am.
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Many Across the Globe Are Dissatisfied With How Democracy Is Working
Across 27 countries, more people are unhappy with the state of democracy in their countries than satisfied. Discontent with democracy is tied to concerns about the economy, individual rights and out-of-touch elites.
The post Many Across the Globe Are Dissatisfied With How Democracy Is Working appeared first on Pew Research Center.
Tropicana Squeezed TV Investment-Level Results out of a Facebook Video Ad Campaign Test
Facebook and one of its longtime advertisers, Pepsi’s Tropicana line of juices and fruit-based beverages, recently teamed up on a campaign aimed at answering the question: Can social media move sales volume the same way TV can? Longtime consumer-packaged goods marketer Dave Sommer, head of industry for CPG at Facebook, said that Facebook and Instagram…
BBC Global News Chief Calls on Advertisers to Fund Quality News: ‘There Is a Social Impact Here’
BBC News held its third annual Digital Content NewFront presentation this afternoon at the Dream Downtown hotel in New York. The presentation, hosted by BBC News’ Beyond 100 Days presenter Katty Kay, included a conversation regarding “brand safety” that was atypical from what one often hears about the popular subject at a NewFront. BBC Global…