Macy’s unveiled Story today, a new type of store format in 36 retail locations, spread out over 15 states. The roll out comes about a year after Macy’s acquired Story, a retail concept that focuses on a particular theme and changes up the products and layout every few months. Staying true to its roots, this…
Juicy Fruit Wants Consumers to Choose a New Version of Its Famously Suggestive Jingle
If you’re over 40 and grew up anywhere near a television, you probably recall a certain chewing gum commercial from the mid-1980s showing a bunch of very happy, very white college-age kids hitting the slopes for what looks to be a totally excellent weekend. These kids are athletic and carefree but, sensibly, they had the…
Privacy Scandals Haven’t Dented Social Media Use, According to New Pew Report
News about rampant misinformation, dubious data practices and censorship accusations haven’t done much to turn Americans off social media over the past few years, according to a Pew Research report published today. The survey found that the share of U.S. adults on Facebook, LinkedIn, Twitter and Pinterest has remained more or less unchanged since 2016….
Waze Makes Programmatic Inventory Available In DV360
Waze is navigating toward programmatic. The traffic and navigation app owned by Google said Wednesday it has made its Zero-speed Takeover ad unit available programmatically in Display & Video 360 (formerly known as DoubleClick Bid Manager). The unit shows up as a banner ad at the bottom of the screen when a driver stops their… Continue reading »
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House Endorses Net Neutrality, but the Outlook Remains Dim
The House voted largely along party lines to restore the FCC’s net neutrality rules, but the measure faces opposition in the Senate and a likely veto by President Trump.
FTC Urged To Scrutinize Google, Facebook, Other Platforms
“We urge the FTC to use its existing authority to protect the privacy and security of consumers’ online data,” Sens. Amy Klobuchar and Marsha Blackburn say in a letter sent to the agency this week.
Podcast: What Innovation Means Now
This week on AdExchanger Talks, 614 Group CEO and Founder Rob Rasko graces the studio for a discussion of the changing nature of programmatic and entrepreneurship. 2018 was a year of change in programmatic, exemplified by Xandr’s acquisition of AppNexus. The deal has created uncertainty: Where will networks that used to transact on the AppNexus… Continue reading »
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This Macallan Ad Was Just Banned in the U.K. for Promoting ‘Extreme Risk-Taking Behaviour’
A soaring ad for Scotch brand The Macallan has abruptly crashed to earth in the brand’s home country of the U.K., where advertising regulators today ruled that the ad be banned from broadcast for showing a man leaping off a cliff in a way that was “very dangerous, potentially fatal, and consisted of extreme risk-taking…
Facebook Is Changing News Feed (Again) to Stop Fake News
The social media giant debuted new features and tools to help in its Sisyphean fight against misinformation and abuse on Facebook, Instagram, and Messenger.
Budweiser Recycled 50,000 Plastic Beer Cups to Make a Soccer Field in Russia
Last summer, one of the world’s greatest sporting events came to a close in Sochi, Russia when French phenom Kylian Mbapp? scorched the grass with a goal that put France up 4-1 in the 65th minute of the 2018 FIFA World Cup Final. At that moment, cups were raised. The French fans were celebrating a…