Month: April 2019

For the first time ever, Netflix is partnering with another subscription streamer: SiriusXM. The two are teaming up for a new comedy channel called Netflix Is a Joke Radio, which will air on SiriusXM channel 93 beginning April 15. The channel will feature audio from Netflix’s library of stand-up comedy specials from comedians like Adam…

In America, we’re pretty used to ads telling us how to find a chain’s nearest location, but the directions are usually based on interstate exits or measured in miles–and we expect to find sprawling tracts of available parking when we get there. Ikea’s new ads for its Greenwich location in London offer a refreshing alternative:…

Google is doing more to help companies connect, manage, secure and analyze ever-growing amounts of data. At its Google Cloud Next conference in San Francisco, the company unveiled a raft of announcements over the last two days (the event officially runs April 9-11), including new open-source integrations, more AI capabilities and product-development partnerships with large… Continue reading »

The post Google Gives Retailers A Leg Up As It Moves Further Into The Cloud appeared first on AdExchanger.

WPP’s Kantar unit has named long-time Microsoft executive Reed Cundiff CEO of its North America operations. He succeeds Wayne Levings, who is returning to the U.K. from where he will continue in his
role as Kantar’s head of global clients.

Every major social platform is attempting to understand shopping behavior. On Snapchat, that means testing out exclusive drops with Jordan Brand or Adidas. On Pinterest, it looks a little more like personalized ads based around what users pin to their digital board. Other platforms, like Google and Instagram, are also wading into the crowded place…

Federal Communications Commission chairman Ajit Pai made his case for why broadcasters need to become more like digital media companies, and promised they’ll be able to do so “without having to beg the FCC–this one or any future one–for permission.” Pai made those comments, and touched on deregulation, during Tuesday’s “We Are Broadcasters” session at…

Ancestry’s new campaign features a series of incomplete stories. That approach is used to illustrate how Ancestry users can uncover documents to tell the hidden history of their family tree. The integrated campaign launches with a series of three spots in the style of historical dramas. Each story, which includes an interracial couple fleeing the…

Today, WPP’s Kantar announced the hiring of Reed Cundiff (pictured below) as CEO of the North American region, effective May 1. He hails from Microsoft, where he has spent the last 14 years. Cundiff succeeds Wayne Levings, who is returning to the U.K. to continue in his role as head of global clients. He will…

In his new role, Ben Relles will be focused on developing original programming and specials driven by interactivity, as well as shows that include audience participation.

Among all consumers, 44% chose Netflix if they could only keep a limited number of platforms.