Through smart TVs, Kinetiq says it can link TV brand exposures to household-level data and brands’ first-party data — measuring ROI across paid and earned media and sponsorship.
New Research From The Harris Poll Paints a Detailed Picture of OTT Viewers
New research conducted by The Harris Poll paints a detailed picture of how streaming media is changing the landscape of content and advertising–and what viewers are willing to pay for. According to a survey of 2,000 consumers conducted by The Harris Poll and commissioned by OpenX, more than half of all Americans now use an…
Out of Discovery’s 17 Networks, TLC Will Be Its Biggest Focus in Upfront Talks
When the Discovery-Scripps merger closed last March, the combined company’s new ad sales chief, Jon Steinlauf, had just three weeks to pull together Discovery Inc.’s first upfront event. This year, Steinlauf had a lot more time to prepare but his upfront strategy is ultimately quite similar: focus on securing big increases for one popular but…
3 Lessons Learned From My First Month Working in Advertising
Henry Ford said that “anyone who stops learning is old, whether 20 or 80.” This concept is especially relevant to people working in the advertising world where trends and digital capabilities are constantly changing. In the spirit of reflection, I spent time pondering the lessons I learned after my first month at an advertising agency….
EMarketer: Snapchat’s User Base Is Shrinking, But ‘All Is Not Lost’
Snapchat is on track to lose US users for the first time this year, according to eMarketer, thanks in part to continued aftershocks from its disastrous 2018 redesign. And Snap’s loss could be Instagram’s gain. Monthly users are set to decrease 2.8% year over year at Snapchat to 77.5 million, which is significantly lowering its… Continue reading »
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‘Game Of Thrones’ Is Last Of The TV Blockbusters
“Game of Thrones” feels like something Cecil B. DeMille would have directed if he had lived long enough to be employed by HBO.
How to Avoid Having Your Experiential Marketing Become Programmatic
As more industry attention is being paid to consumer experience as an interplay of physical and digital touchpoints, the definition of experiential marketing is getting used in wide and varying degrees. Some think the “Real People, Not Actors” series of Chevy spots could be construed as experiential marketing while admirers of the Fearless Girl statue,…
Snapchat: Here’s How to Clear Your Search History
Did you know Snapchat allows you to clear your search history anytime you want? Our guide will show you how this is done. Note: These screenshots were captured in the Snapchat application on iOS. Step 1: Tap your profile picture in the top-left corner of the screen. Step 2: Tap the gear icon in the…
Hulu Teams With MillerCoors in Streaming Service’s Most Expansive Integration Ever
MillerCoors’ products–lots of them–are coming to Hulu programming in what will be the streaming service’s most expansive integration ever. The adult beverage company is the first advertiser to work with Hulu on multiple brand integrations, spanning at least 10 episodes of four original programs. “As more and more consumers shift to OTT and streaming, those…
Verizon’s 5G Network Is Here—If You Can Get a Signal
Finding a 5G signal in Verizon’s launch areas in Chicago proved difficult for reviewers from The Verge and CNET.