Month: April 2019

Dwyane Wade has spent much of this NBA season, his last in the league, exchanging jerseys with today’s top players. It’s created some touching moments with Wade’s longtime friends and rivals, and now Budweiser is putting an even more emotional spin on Wade’s gesture of respect and appreciation. In a tear-jerking, 4-minute spot from agency…

In 2015, Nobel Prize-winning economists Robert Shiller and George Akerlof published a book with a chilling theory: We are all pawns in a market that thrives on manipulation and deception, filled with sellers that exploit our psychological weakness and gullibility for profit. Whether or not you side with Shiller and Akerlof in viewing this trend…

Like everything else in this crazy industry, agencies’ approach to managing global business used to be easier. When I started working on my first global brand 20-plus years ago, marketers basically controlled a linear consumer journey. So global really just meant translating unified ad campaigns made up of TV, print, OOH and radio for other…

Did you know every TikTok user has a TikCode that other users can scan to quickly find their profile on the video-sharing platform? Our guide will show you how to share your own TikCode, as well as how to scan someone else’s TikCode to find their profile. Note: These screenshots were captured in the TikTok…

For the first time ever, ABC united characters from two separate shows for a unique piece of custom content. Creators used Jenna Fischer (from Splitting Up Together) and Katy Mixon (from American Housewife) to let fans see what it would be like if the two found each other in a JCPenney store. It’s the first…

The low unemployment rate contributes to the challenge of finding and retaining top salespeople and has become a competitive advantage for many companies in the ad industry.

The number of Americans deemed “cord-nevers” who have never subscribed to a traditional TV service grew 9% over the past two years to 31 million in 2019, according to estimates released today by MRI
Simmons.

Q1 2019 in a nutshell: Ad tech isn’t doing as poorly as you’d think (all things considered), TV and data are colliding, DTC is sizzling, private equity is still gung-ho on M&A, and so are the marketing clouds. It’s not a bad report card, despite a general sense of caution and trepidation about macro factors… Continue reading »

The post LUMA: Black Eyes Aside, Ad Tech Actually Had A Decent Q1 appeared first on AdExchanger.

Browsing and buying the looks of influencers and creators is so last year. These days, companies want a QVC for the mobile age. That’s why Dote, a mobile shopping app, is bringing a form of live shopping to its platform. Popular Gen Z creators like Fiona Frills, who has 57,600 followers on Instagram, and Summer…

As the presidential election season ramps up late this year and next, one can only imagine political advertising — plagued in 2016 by Russian interference — will comprise a different mix.