Month: April 2019

With linear TV still leading the pack, advertisers now see connected TV as a supplement to their linear campaigns. Many streaming video services syndicate traditional TV ads to connected TV.

When you die, Facebook wants your profile to become a place for grieving friends and family to gather online. 

Sara-Beth Donovan, the long time media chief at Avon, CT-based agency Mintz + Hoke, has been named president of a new independent media services unit.

Adform, the Copenhagen-based ad-tech outfit, has announced an undisclosed funding-injection from private equity firm GRO Capital, just months after the company shelved earlier plans for an initial public offering. The timing of the announcement, which was made late last week, was within a week of Sizmek, a rival ad-tech outfit which likewise attempted to position…

A new study by Google and the National Research Group finds a significant number of consumers are willing to share some of their most personal data with voice-assistant technology in order to have a
more personalized media experience.

International ASMR Day is very much a “thing.” Now in its seventh year, the goal for today’s “holiday” is to raise awareness of the relaxation method that relies on the various sounds and images that make humans feel all weird and tingly. As ASMR continues to grow in popularity, an increasing number of brands continue…

If it’s going to survive much longer, Sears truly needs a miracle. Instead, it is getting Home & Life stores. In May, it will open three such smaller format locations in Anchorage, Alaska; Lafayette, La; and Overland Park, Kan. They will stock a truncated selection of merchandise, including appliances, smart devices and mattresses. Sears is…

The stock market has bounced back strongly this year, but advertising companies aren’t participating in the rebound. Trump’s demands that the Fed either cut rates or return to crisis-era quantitative
easing don’t inspire confidence, either.