Johannes Leonardo thinks small in its Kentucky Derby ad for MassMutual. Really small. The agency created the world’s smallest OOH campaign for the brand, entitled “Small Acts.” MassMutual is taking over Churchill Downs with a series of 20 miniatures created by Johannes Leonardo during The Oaks (the marquee race preceding the Kentucky Derby) on Friday…
Tech Lobbyists Push to Defang California’s Landmark Privacy Law
Privacy advocates worry that a slate of proposed changes to the California Consumer Privacy Act may impede the law’s effectiveness.
Agnes Chapski Named New Publisher of InStyle
Agnes B. Chapski was named vice president and publisher of InStyle today, replacing Laura Frerer-Schmidt in the top spot. The change is effective immediately, Meredith said. Chapski joins Meredith after serving for a year as president of New Beauty and parent company Sandow’s Beauty Engine. She spent almost nine years as publisher and CRO of…
Microsoft Bing Ads UI Gets ‘Massive’ Upgrade, Better Access
Microsoft is making its advertising products more accessible to those with physical and emotional impairments and reaching out to marketers and agency reps to teach them how to do the same.
The New York Times Can Now Predict Your Emotions and Motivations After Reading a Story
The New York Times is selling emotions to brands. Thanks to a tool it launched last year, the Times has used reader insights and machine learning to determine what its articles make readers feel, including happy, sad, hopeful and 15 other emotions. The so-called “feels score” is then pitched to brands seeking to buy inventory…
DDB Names Omnicom Vet as Its New York President
DDB found a New York president within the Omnicom network. DDB New York appointed Audrey Melofchik to the role, effective immediately. Melofchik will also continue to oversee Omnicom’s Johnson & Johnson dedicated Velocity OMC unit as president. Her appointment follows the departure of DDB New York president and CEO Chris Brown, who had been with…
Ford and Gina Rodriguez Prove It’s Never Too Late for Women to Achieve Their Dreams
Mary Lou, Gale and Josie dreamed of being astronauts when they were growing up during the baby boom years, but their heads were in the clouds, according to the established, male-dominated order of the day. The trio, now women of a certain age, finally got their shot at the stars through a program called “Breaking…
Having Influence as a Brand Comes With a Level of Responsibility
Stories are a powerful force. Their alignment of narrative, values and emotion change how we see the world. And while it may seem hyperbolic, I’d argue that marketers have a responsibility to ensure our stories are a vehicle for the change we want to see in the world. Unprecedented levels of influence The number of…
Jeff Bridges Is Amsterdam’s Newest Bridge in This Oddly Charming Amstel Spot
As we’ve seen in recent years, Jeff Bridges has considerable range and can often be the solid foundation for any movie. But for his new project, he’s really stretching himself, into a role that spans…a canal. Amstel’s newest spot from London agency adam&eveDDB features Bridges as both a literal and metaphorical bridge, helping bring people…
Viacom’s Brands Will Join Pluto TV on May 1, Company Unveils New Digital Studios Lineup
Viacom used its second NewFronts appearance to lock in its content plans for Pluto TV, the free, ad-supported streaming service the company bought last month that will be the cornerstone of its streaming strategy. On Wednesday, the company will add around 15 curated channels–featuring programming from flagship brands like BET, Nickelodeon, MTV and Comedy Central–to…