Fox’s gains are largely due to “The Masked Singer.” CBS has inched up in 18-49 and total viewers.
Advertiser Seeks To Revive Suit Against Google Over Alleged Click Fraud
A Google pay-per-click advertiser is asking a federal appellate court to revive a lawsuit accusing the company of misrepresenting the effectiveness of its click-fraud detection system.
Google, Facebook Ads For DTC Retail Brands Drive Less Site Traffic Than Radio, TV
Brands looking to drive site traffic for direct-to-consumer retail brands should begin with TV, radio and podcasts, and then add search, display and video, an analysis released Friday suggests.
3 Pitfalls D2C Brands Should Avoid When Launching TV Campaigns
TV advertising campaigns are now well within reach for DTC brands. But merely plunging into TV is not enough to be successful.
This U.K. Retailer’s Furniture Is So Stylish, You Just Might Want to Wear It
Chic. Spellbinding. Evocative. Striking. One could be talking about the newest designer to grace New York Fashion Week, or they could be referring to a particularly fetching lounge patio set. That’s the thing about living fashionably. It extends beyond clothing. Your home is also a major extension of who you are and should reflect your…
Corona Blocked Part of Ipanema Beach With a Wall Made From 3 Days of Trash Gathered There
In the popular 1960s song “The Girl From Ipanema,” a young woman walks toward the sea, staring at its beauty and totally unaware of the man vying for her attention. But last week, there was a new reason to stop and stare along Ipanema Beach, and it had nothing to do with natural beauty. Part…
Challenger Brands Are Shaking Up Product Marketing by Actually Listening to Consumer Needs
Twenty years ago, I attended professor Clayton Christensen’s business school class on innovation in which he talked about products being “hired” by consumers. Back then, I was surprised how his view bridged the two realms of products and services. This approach still resonates and is more relevant than ever. Successful businesses create new categories by…
Steps Brands Can Take to Make Their Strategies, Products and Mission More Gender Nonconforming
The phrase “gender nonconformity” is rippling through our culture and affecting every industry. This isn’t just a trend; it’s a fundamental shift in how society thinks about gender. From trans-identified models to androgynous fashion, we are entering a new era. Gender nonconformity is a concept where individuals do not identify within the traditional gender binary…
HIPAA-Compliant Alexa Skills Highlight How Far We Still Have to Go With Privacy in Voice Tech
Multiple healthcare companies have announced HIPAA-compliant Alexa skills, promising adequate protection for consumers who use Echo devices for health and wellness. These new voice skills include the ability to manage prescriptions, find clinics, schedule or cancel appointments and get blood glucose readings and health tips. HIPAA, or the Health Insurance Portability and Accountability Act of…
This L.A. Agency Used AR to Transform Its Warehouse Into Instagrammable Art
Tool of North America’s experiential director has transformed the agency’s Los Angeles warehouse into a metamorphosing work of art made for ideal “Instagrammable moments.” The project, called “Sight Beyond Sound,” in which DJ Neff painted a mural of a colorful eye on the outside of the warehouse in Santa Monica then developed a multifilter augmented…