Private equity firm Great Hill Partners acquired Gizmodo Media Group and The Onion from Univision, the two announced today. The combined properties will operate under one umbrella, dubbed G/O Media Inc., to be overseen by James Spanfeller. Financial terms of the deal were not disclosed. Univision acquired the Gizmodo sites–including Gizmodo, Jalopnik, Jezebel, Deadspin, Lifehacker…
Legacy Media Shows Higher Program Spending, But Lower Profit Margins
Traditional major media companies’ dividends and stock buybacks as a percent of cash from operations has dropped from a high of 130% in 2014 to 50% in 2018.
A MAGA Hat Is Unraveled for a New Purpose in This Powerful Video of Immigrants’ Stories
Prior to the 2016 presidential election, a stiff, minimalist red hat with white lettering would equate to little more than an eccentric fashion choice. But in the years since, a camp emblazoned with “Make America Great Again” has become one of the most polarizing symbols in American politics–representing a vague Reagan Era-esque ambition to some,…
TikTok: Here’s How to Add a Sound to Your Favorites
Did you know TikTok allows you to add sounds to your favorites so you can easily use them in your own videos, or browse more videos that use the same sounds? Our guide will show you how this works. Note: These screenshots were captured in the TikTok application on iOS. Step 1: Tap the circular…
‘Declared Data’ Startup Jebbit Raises $12 Million Series B
It’s a good time to be in the first-party data biz. Jebbit, a Boston-based startup that helps marketers collect data directly from consumers, announced its $12 million Series B on Monday led by K1 Investment Management and with pinch hitting from existing angel investors, including Jonah Goodhart (currently of Oracle Data Cloud) and Eric Roza… Continue reading »
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ShopStyle Collective Rolls Out New Data Features So Influencers Can Understand the Sales They’re Driving
Influencers who are a part of the ShopStyle Collective affiliate network are about to get more information than they’ve ever had about the sales they’re driving for retailers. This week, ShopStyle Collective, an affiliate earnings program for influencers, rolled out a set of new data features called the “Know Your Worth” program. These features will…
A Look at Who Is and Isn’t Ready for the End of the Programmatic ID Era
With Google considering following Apple in blocking third-party cookie targeting in its Chrome browser, digital marketing seems on the verge of a seismic shift. In the programmatic era over the last 10 years or so, ad spend in display and paid social have been dominated by their abilities to find audiences via cookies. Much will…
The Next Big Ad Category May Be Media Itself
The next big battle for consumer time and pocketbooks may well emerge as one of the media industry’s most competitive: streaming services. In recent weeks, Apple, Discovery and the BBC announced plans
for new subscription services, and both Wall Street and Madison Avenue are eagerly awaiting details of the next big new player: Disney.
for new subscription services, and both Wall Street and Madison Avenue are eagerly awaiting details of the next big new player: Disney.
SpotX, BrightLine Expand OTT Ad Partnership
The enhanced partnership makes SpotX the single point of contact for marketers looking to integrate BrightLine’s tech into the creative that runs on SpotX’s platform.
Here’s What Book Covers Might Look Like for The Mueller Report
Turning a government report into a work of literature is not an uncommon occurrence. There are many in print, ranging from sobering (The Warren Report on JFK’s assassination and the 9/11 Commission Report) to the more salacious (Ken Starr’s findings on the Bill Clinton/Monica Lewinsky affair). Creating a cover for these kinds of books, at…