This Book Collects the First Chapters of Novels Ad Creatives Never Got Around to Finishing

It’s one of advertising’s oldest jokes: Every copywriter has an unfinished novel collecting dusk in a desk drawer. But it’s still on the nose–especially now that Miami Ad School and Grey Canada have actually collected a bunch of such false starts from around the world and published them as an anthology of opening passages. “Chapter…

Third Walking Dead Series, Best Christmas Ever Expansion Should Power AMC Networks’ Upfront

AMC Networks is barreling into its week of upfront events with several big announcements that should supercharge its upfront talks, including its decision to greenlight a third TV series in its Walking Dead franchise, which will debut next year. The company is also expanding its Best Christmas Ever marathon, which premiered last December on AMC,…

Department Of The Attention Economy

One of the most important issues advanced so far on the 2020 campaign trail isn’t coming from a frontrunner, but a dark horse candidate straight out of Silicon Valley, and I hope others start paying
attention to it, literally. It’s the role the “attention economy” is playing in disrupting and distorting our social order — from news and information to politics to the way we feel about ourselves
and others. “The data clearly shows, that in addition to the problems with our democracy because people are getting their information through social media, we’re also seeing a huge surge in
depression, anxiety and emotional issues, particularly in boys and girls,” tech entrepreneur and Democratic presidential candidate Andrew Yang said Sunday.

A Fight Over Specialized Chips Threatens an Ethereum Split

The Ethereum community is divided over whether some chips are too powerful, pricing out small miners. The dispute also reflects heightened US-China tensions.

Inside Alpha Group, Advance Local’s Tech Incubator

It’s a tough time for all publishers, and local publishers especially. To combat those challenges, Advance Local – part of the same media company that owns local pubs like NJ.com and NOLA.com – created a tech incubator in 2015 called Alpha Group, to come up with the next big idea. Founded by one of itsContinue reading »

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Don’t Lose The Human Touch When Using Marketing Automation Tools

“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Emily Ketchen, regional head of marketing, Americas, at HP. Automation tools have changed marketing forever and for the better. Artificial intelligence (AI) and machine learning innovations allow marketers to reach our customers more pointedly than ever.Continue reading »

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