Month: May 2019

After struggling in 2018 to put together an all-female production team for a client initiative around aspiring female entrepreneurs, Forsman & Bodenfors (F&B) realized the need for agencies to connect with diverse production talent. “While ultimately the production was predominantly female, we were unable to have the entire production consist of 100% women,” F&B New…

The number of homes that own a new connected TV device is increasing, but they aren’t being used to their full potential, according to a new study from Hub Entertainment Research, a measurement research company. Half of U.S. homes now have a 4K set, according to the study, but only 55% of those homes with…

Anthem Health, the nation’s second-largest insurance provider by both membership and revenue, has a new chief marketing officer. A company spokesperson confirmed on Monday night that the Indianapolis, Indiana-based company recently hired Bill Beck to fill the position. She declined to comment or make Mr. Beck available for interview. The marketing chief succeeds Patrick Blair,…

It’s a tough business world out there, and some direct-to-consumer brands think they are stronger together. Brands like ClassPass, Everlane and Winc are striking up partnerships with other DTC brands to share each other’s Facebook audiences, send each other’s customers emailed promotions and even look for ways to share samples of their products to the…

Writer and producer Kenya Barris has scored another win, launching a second spinoff from the acclaimed ABC Network sitcom Black-ish. This new spinoff, Mixed-ish, will follow Rainbow Johnson’s experience growing up in a mixed race home in the 1980s. As a regular viewer of the original series, the show often points out that Rainbow is…

Conversations around mental health are nothing new, but a fast food giant weighing in? That’s rare. Enter Burger King, whose new ad campaign is by no means a slam dunk, but nonetheless offers much-needed food for thought. Burger King recently rolled out its Real Meals campaign in an effort to bring attention to mental health….

Despite all the criticism CPG companies receive in regard to their retail and commerce strategies, at least 99% say they’re investing in direct-to-consumer strategies. At least that’s according to a new Salesforce report, commissioned in February 2019, with insight from 500 CPG leaders in North America, Asia and Europe. The report takes a look at…

Media companies aren’t impressing advertisers with sales excellence at the rate they used to. I’ve watched the top sales organizations fall on average 10 percent in advertiser ratings over the past five years, most notably in their understanding of clients’ businesses and with some stalwart brands declining as much as 20 percent. That spells trouble…

2018 was yet another record-breaking year for digital marketers in the U.S. The most recent estimates–which come courtesy of the latest IAB Internet Advertising Revenue Report released today–put last year’s earnings at $107.5 billion. The report, released by the IAB and prepared by the consulting firm PwC US, represents a 2% year-over-year increase from $88.3…

Bourbon hunting is a pastime that involves outsmarting your opponents, hiding in plain sight and, for the successful hunter, scoring rare bourbon. For whiskey lovers visiting Kentucky, it’s a popular and passionate hobby. VisitLEX today announced a project to give the most talented bourbon hunters an edge over their competitors. The tourism agency and its…