Facebook is testing the extension of its third-party fact-checking partnership initiative to its Instagram photo- and video-sharing network. Instagram brand communications manager Stephanie Otway told Daniel Funke of Poynter that Instagram started working more closely with its parent company’s News Feed integrity team for the U.S. midterm elections last November. In a test starting this…
Super Bowl To Have Fewer Ad Breaks, But Same Number Of Ads
Next year’s Super Bowl will have fewer ad breaks, but not fewer commercials. In an effort to improve the viewer experience, The NFL and Fox will run four ad breaks per
quarter instead of the five they have run for the past three decades. Each break will be 30 seconds longer. The NFL approached Fox with the idea, presenting research that showed viewers and fans at
the game felt the pace was better with fewer breaks, according to Sports Business Daily.
quarter instead of the five they have run for the past three decades. Each break will be 30 seconds longer. The NFL approached Fox with the idea, presenting research that showed viewers and fans at
the game felt the pace was better with fewer breaks, according to Sports Business Daily.
Dark Web Operators Shut Down In Global Sweep
Two major dark web marketplaces have been shuttered, according to Europol. Wall Street Market — which facilitates the criminal trade in stolen data, malicious software, fake documents and drugs —
was brought down by the German Federal Criminal Police in an operation supported by Europol and U.S. agencies including the Drug Enforcement Administration, Federal Bureau of Investigation, Homeland
Security Investigations and Department of Justice. In another action, the Silkkitie and its contents were seized by Finnish Customs.
was brought down by the German Federal Criminal Police in an operation supported by Europol and U.S. agencies including the Drug Enforcement Administration, Federal Bureau of Investigation, Homeland
Security Investigations and Department of Justice. In another action, the Silkkitie and its contents were seized by Finnish Customs.
Vice Media Raises $250 Million, Executes New Strategy
Vice has taken on $250 million of debt to push itself into a sustainable future.
Study: Voice Assistants Far From Hot Marketplace For Buying
17% buy regularly from voice assistants, while 43% cite a lack of security features as main reason for staying away.
Spotify Tests Interactive Voice Ads
The test marks a new effort by Spotify as it seeks to bolster its ad revenue, turning to podcasting and new ad formats. Advertising only accounts for around 10% of its revenue currently.
Consumer Attention Metrics Now Used To Optimize Campaigns
Parsec Media is measuring consumer attention and other metrics in real-time, highlighting how much money is wasted in “under exposure and over exposure” of ads, said CEO Marc Guldimann.
Building Authentic Brand Impact With Video
NGOs, nonprofits, and brands need a new chair in the C suite: CSO, chief storytelling officer.
Snapchat: Here’s How to Mute a Friend’s Story
Did you know that Snapchat allows you to mute a friend’s Story if you no longer wish to see their Snaps? Our guide will show you how this works. Note: These screenshots were captured in the Snapchat application on iOS. Step 1: On the Friends screen, tap and hold on the friend whose Story you…
Alphonso And PlaceIQ Partner Up To Layer Location Data Into TV Measurement
Stop me if you’ve heard this one: A man walks into a bar after seeing a TV ad … but there’s no way for the advertiser to prove it ever happened. On Tuesday, TV data company Alphonso inked a partnership with PlaceIQ to use the latter’s location data as a bridge between sitting on the… Continue reading »
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