Month: May 2019

As customers go, those who complain the most are also the most profitable to a company’s bottom line. So how can brands ensure those customers who bring in the bucks also have a good experience? That was the focus of the session (above) at Adweek’s recent Elevate: Creativity conference. “There’s no point in spending all…

Hulu’s event felt like a TV upfront, with flash, breezy presentations and big stars. YouTube had a bit less star power, but turned to big-name musical acts.

The trends are turning: Nearly as many households watch TV via streaming platforms (68% of U.S. TV households) as through traditional means.

Digital ad spending and e-commerce growth are beginning to “decelerate,” providing an opportunity for marketers to negotiate better deals from the digital supply chain, according to a GroupM
analysis.

Facebook is kicking off National Small Business Week with today’s introduction of four features for small- and mid-sized businesses (SMB) on the platform: automated ads, appointments, new video creative tools and new Blueprint training courses. The social network said more than 90 million SMB use Facebook for tasks such as finding new customers, hiring employees…

The idea of addressability–that is, customizing what video content appears on your TV–has been around since the late 1980s. But high speed internet, digital distribution and explosive growth in video content are all spurring companies making and selling that content to come up with new ways to tailor commercials just for you. But how does…

Ahead of the most distinct, transformative upfronts week in a decade, Adweek is sitting down with a different ad sales chief each day. We’re starting with the newest top ad exec and the newest company: Marianne Gambelli, who last October was named president of ad sales for the freshly spun-off Fox Corporation. Gambelli, who had…