Jezz Chung has always let her curiosity guide her career–and it’s served her well indeed. While a psychology major at UT Austin, Chung made her way into advertising after joining a student-run club called Texas Advertising Group. During her senior year, she participated in three programs that helped launch her career in advertising: AAF’s Most…
How Wiffle Ball Has Endured Without Advertising, Licensing or Product Placement
Nineteen fifty-three was a seminal year in world history. Biologists discovered the double helix of DNA. Sir Edmund Hillary reached the top of Everest. Dr. Jonas Salk perfected the polio vaccine. And in a suburban backyard in Fairfield, Conn., a bunch of kids played the first game of Wiffle Ball. All right, so maybe a…
Why Stars Like Carrie Brownstein and Zach Braff Are Jumping From Hollywood to Advertising’s A-List
Some years ago, it was hard to fathom a Hollywood actor doing more than standing in front of a camera for ads. Sure, it was easy money but, over time as the digital landscape continued to evolve, content in all forms continued (and continues) to fragment. While for some, it may be a daunting proposition…
Facebook Can Ban Whomever It Wants. Just Ask Trump’s Lawyers
The President says social media bans violate Americans’ rights to free speech. In court, his own lawyers have argued the opposite.
GIFs, Photos and Videos Can Now Be Added to Retweets on Twitter
Retweets are about to become a lot more animated, as Twitter is rolling out the ability to add GIFs, photos and videos, the same way they can already do so with tweets. The update began rolling out Monday on iOS, Android and Twitter’s mobile site. Twitter vice president of client solutions Sarah Personette said, “We…
CVS Health Took the Quit Big Tobacco Pledge, But May Have a Problem: Holding Companies
Last week, CVS Health signed on to Quit Big Tobacco, an initiative launched by global health organization Vital Strategies, pledging to quit working with advertising, marketing and PR agencies that work with tobacco or e-cigarette companies. “CVS Health’s leadership as the first major brand to sign the Quit Tobacco Pledge sends a powerful message to…
From Talent to Scale, These Are Some of the Challenges and Opportunities for Indie Agencies
There’s great freedom in being independent, yet agencies across the globe that don’t have holding companies hanging over them still wrestle with an ever-changing advertising world. While the major players continue to see their models getting flipped upside down, smaller, more agile shops, while having obvious significant upside, can be just as susceptible to change….
Google’s Planned Chrome Updates Will Enhance Privacy But Cause Complications for Ad Tech
Google is to build a set of tools geared towards enhancing user privacy on its market-leading web browser Chrome with a planned series of updates it claims are built around respecting a users’ right to privacy set to be announced later this week, according to reports. Adweek revealed that Google was conducting such internal deliberations…
Facebook Struck Down 2 More Operations in Russia for Coordinated Inauthentic Behavior
Facebook uncovered more coordinated inauthentic behavior in Russia and took action against two separate operations originating in that country. Head of cybersecurity policy Nathaniel Gleicher said in a Newsroom post that both operations created networks of accounts to mislead people about who they were and what they were doing. The first operation consisted of 62…
No, Apple Didn’t Make That ‘Old Town Road’ Emoji Video, But It’s Still a Great iPhone Ad
Earlier this year, Apple built its entire Grammys ad campaign around stars singing their hit tracks via personalized emojis, so you’d be forgiven for thinking that might be the case once again with the newest video of Old Town Road. The video, shared by viral country/hip hop crossover star Lil Nas X on his Twitter…