Month: May 2019

Facebook detailed three upcoming changes to its video ranking in the areas of loyalty and intent; video and viewing duration; and originality. Product management director David Miller said in a Newsroom post that while these are not new components in the social network’s video rankings, they will be given more weight and affect the distribution…

The Association of National Advertisers (ANA) and cybersecurity company White Ops opened its fourth annual Bot Baseline report with the proclamation that “in some important ways, things are better than they have ever been.” But in spite of that cheery headline, the report left industry leaders feeling cautiously optimistic at best, and downright skeptical at…

The combination of tinder-dry trees and decorative lights is all too often a cocktail for fiery disaster each holiday season, especially in areas where home fire extinguishers and the know-how to operate them are not as common. Mexican agency Figallo and client Fire Service Plus Mexico are aiming to get out ahead of that danger…

As legacy brands continue to fight against the upstart DTC brands, the swimwear industry is looking to sustainability as its hot new fashion trend. Swimwear is becoming an increasingly lucrative vertical in the fashion industry, averaging about $4.6 billion in sales in 2018, according to NPD Group’s Consumer Tracking Service. And it’s a growing market,…

The deal includes local TV rights to 42 professional teams — 14 Major League Baseball teams, 16 National Basketball Association teams and 12 National Hockey League teams.

A different type of ad unit on YouTube videos will display product prices and recommendations, and makes it easier to buy brands on Google, delivered by Google Express.

Yes, it is good news that we are down 11% on bot fraud — but this is a $700 million improvement on a $221 billion global digital ad market.

Google is now capitalizing on its video network. Its new series “SEO Mythbusting” answers key questions from the search community.

Microsoft Advertising purged several businesses in the past few years, only to regroup and rebuild, using the latest technology based on machine learning and artificial intelligence.