“Total TV Watcher” households are 65% more likely to have a young adult living in them and 56% more likely to have a yearly household income above $175,000.
Instagram Quietly Named 3 Department Heads
Instagram confirmed three recent executive appointments to lead its engineering, design and communications departments. Nam Nguyen, who had been leading parent company Facebook’s core engineering group, was named head of engineering at Instagram. He succeeds James Everingham, who moved to Facebook’s blockchain group last year. Luke Woods, previously head of design for the flagship Facebook…
Mixed-ish Is an Important Perspective, but It Wasn’t the Spinoff Audiences Wanted
When it comes to the fight around inclusion, no other industry gets held accountable more than the television and film industry. After all, media is one of the most powerful entities on earth and has the ability to inform the masses. Up until recently, there was a time where media did not have to be…
Kraft Heinz CMO Steps Down After 6 Years at the Company
Kraft Heinz’s U.S. CMO Eduardo Luz will leave the company at the end of May, six years after joining the packaged food conglomerate. Adam Butler, president, beverages, snacks and desserts, will assume CMO responsibilities on an interim basis. “Eduardo Luz has decided to leave Kraft Heinz at the end of May,” a spokesperson said in…
How Brand Partnerships Help the Tribeca Film Festival Entertain the Industry and the Public
The Tribeca Film Festival wouldn’t happen without the involvement of brands. The event, which celebrates its 17th anniversary this year, is almost entirely funded by brand partners and sponsors, like AT&T, Nespresso and Stella Artois. Ticket sales contribute to Tribeca’s revenue, but are vastly outweighed by brand sponsorships. And through Tribeca Studios, the festival’s branded…
Snapchat: Here’s How to Subscribe to Content on Discover
Did you know that you can subscribe to publishers on the Snapchat Discover page? When you subscribe to a publisher, that publisher’s content should appear near the top of your Discover page going forward, and you should also see more content like what you subscribed to on Discover. Our guide will show you how to…
Utilizing Adaptive Advertising as Brands Taking Stands Becomes More Common
It’s once again in vogue for brands to take stands on important social issues. The 2018 Edelman Earned Brand study found that “nearly two-thirds of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.” This isn’t simply the rise of social good-minded millennials, either. “Belief-driven buyers are now…
Twitter Unveiled 3 New Hashtag-Triggered Emojis for Ramadan
Twitter rolled out three new hashtag-triggered emojis for Ramadan–which began Sunday night and runs through June 4–as well as an original show for Muslims’ holy month. Hashtags in seven languages–English, Arabic, Bahasa, Spanish, Turkish, Hindi and Bengali–will unlock a crescent moon, a glass of yoghurt (which is commonly used to break fast) and a lantern….
IAB Tech Lab Gets Code To Increase Programmatic Transparency, Security
Media.net has donated code to extend the IAB Tech Lab’s efforts to increase transparency and security in the technology advertising supply chain.
eMarketer Upgrades Programmatic Video Outlook: Cites OTT, CTV And Social Boom
Video will account for nearly 50% of programmatic ad spending this year, according to a revised projection released this morning by eMarketer, which cited higher-than-expected growth on connected TV,
over-the-top (OTT) and social video advertising as reasons for revising its share up a full percentage point vs. its September 2018 estimate.
over-the-top (OTT) and social video advertising as reasons for revising its share up a full percentage point vs. its September 2018 estimate.