Month: May 2019

Every industry has its share of jargon, words freighted with meaning for executives in that field, even if they happen to leave the rest of the world guessing. Every so often, however, business jargon–if enough people use it–makes its way into mainstream English. And that’s what has finally happened to “influencer.” The lexicographers at Merriam-Webster…

When Burger King’s marketing teams aren’t setting fire to just about everything these days, they’re putting the torch to mega-rival McDonald’s. In the newest installment of its ongoing effort to troll the golden arches, Burger King is again leveraging a lingering (and apparently international) cultural fear of clowns. LOLA MullenLowe, the Spanish agency that won…

If they had their way, many bikers would be permanently fused to their machines, so devoted are they to hitting the open road, feeling the wind in their faces and living on the edge. Born to be wild? Sure. Motaur is no exception. In fact, the new character in the Progressive Insurance stable of spokespeople…

Busy Philipps had hoped that her E! talk show, Busy Tonight, would bring some stability to a wild late-night landscape, where five shows ended in two months last summer. But instead, Busy Tonight had no better luck in the space, leading E! to cancel the series after just six months. Philipps broke the news herself…

Outside of the office, Amanda Betsold may be found running in an Ironman competition, scuba diving with leopard seals in Antarctica or attempting to climb the seven summits. “I never choose the safe bet,” said Betsold, a programmatic lead at iCrossing. “If I’m going to put effort into something, I want to make it worth… Continue reading »

The post The Adventurous Life Of ICrossing’s Amanda Betsold appeared first on AdExchanger.

A study found 65% of the time, 32 news organizations failed to fact-checked Trump. Inaccurate or false information was broadcast without context.

Ad tech has hit the wall and has even begun to erode as marketers and agencies shift their focus to marketing technology solutions.

With the broadcast upfronts less than a week away, networks are in the process of locking in their slates for the 2019-20 television season and making the final calls about whether they’ll renew their current shows for another year. The CW has already renewed the majority of its series (including all five of its freshman…