Facebook confirmed that it will shut down Bonfire, the Houseparty-like group video chat application it began testing in Denmark in September 2017. The app was never available in the U.S. A Facebook spokesperson said, “In May, we’ll be ending support for the Bonfire tests. We’ll incorporate elements of what we learned into other current and…
What We Learned About the Future of Video at IAB’s NewFronts Wrap-up Event
After a NewFronts week that kept advertisers running from presentation to presentation to hear publishers’ pitches for digital videos, some trickled in Friday to the week’s final event, the Interactive Advertising Bureau’s day-long insights symposium. After munching on bagels and yogurt at WellSaid, Convene, near New York’s Bryant Park, attendees wandered into a large conference…
This New App Wants to Connect Women in Advertising to Provide Tools and Support
Who do you turn to when you’re a woman trying to navigate your career in advertising? One app hopes you’ll turn to your fellow–or rather, the Fellow app. While it’s still in the beta-testing phase, the platform aims to fill a gap in the industry and provide women with “the tools needed to meet relatable…
The Odd Way the U.S. Calculates GDP
MDC Partners Will Pay Its Former CEO Almost $5 Million This Year
Agency holding companies MDC Partners and WPP are very different in terms of scale, history and influence, but they have at least one key thing in common: Each company’s former CEO continues to make quite a bit of money from the business he used to run. Martin Sorrell made approximately $4 million from WPP in…
Casper Is Ditching Its Logo to Adorn Boxes With Its Sleep-First Mission
Having just celebrated a half-decade in business, Casper is expanding beyond its reputation as the company that upended the mattress industry and putting its muscle behind becoming an end-to-end sleep brand. Right now, that sleep-first mission is right on its packaging. For a limited time, Casper is removing its brand name and logo from its…
Pinterest Tops Other Apps and Social Platforms in Emotionally Connecting With Users
Pinterest prides itself on its visual search capabilities and on being a prime destination for people searching for ideas. Now, it’s proved its ability to develop emotional connections with its users. According to the Brand Intimacy 2019 Study from brand relationships agency MBLM, Pinterest topped the list of applications and social platforms, moving up from…
The Most Marketable Future NFL Stars Explain What They Need From Brands
Former Alabama linebacker and current Carolina Panther Christian Miller hasn’t played a down in the NFL yet, but he already has a vision of which brands he’d be the perfect pitchman for. “Off the field, I love to hunt and fish,” Miller said, pointing to outdoor brand Cabela’s or Under Amour, which produces gear for…
Wondering How Your Brand Can Tap Into $44 Billion of Gen Z Buying Power? This Agency Might Be Able to Help
In the last year alone, more than 40 brands and agencies have launched experiential or event divisions, which leads us to believe experiential marketing is not just a fad–it’s here to stay. So what should brands and agencies know about the growth and power of experiential marketing? At Adweek’s Elevate: Creativity event on May 1…
The Most Memorable Moments From 2019’s NewFronts Week
The 2019 Digital Content NewFronts are finally winding down, capping a dizzying week of events and cocktail parties today with the IAB’s day-long NewFronts insight symposium. In case you missed any of the events, or your NewFronts experience ended up morphing into one long digital-themed blur, Adweek has rounded up the most memorable moments from…