Month: May 2019

What a difference five years makes. According to global brand experience agency Momentum, what drives brand love has changed dramatically in that time. Five years ago, Momentum’s survey of 5,000 people showed that consumers saw brands first as a utility. When the same question was asked this year, the No. 1 reason people gave for…

This year has been a year of consolidation in ad tech, between ad servers shuttering, industry-wide layoffs and entire companies filing for bankruptcy. But in spite of that, it looks like investors are still willing to hold their nose and drop their dollars in hopes of riding the programmatic wave. This week, three ad-tech startups…

Imagine you work for a city or town and, out of the blue, an ad agency in Colorado calls you to say that a pizza chain would like to give you money to help pave potholes. Of course, it’s likely there would be an awkward pause, then maybe bemusement and, in the case of Crispin…

Advocacy nonprofit Made of Millions is teaming up with the 4A’s for Mental Health Awareness Month to address an issue that’s particularly prevalent in advertising. The two groups launched the “Dear Manager” campaign, aiming to start a conversation around mental health in advertising. The “pace and pressure of the advertising industry” and agencies’ tendency to…

  For YouTube, it’s all about the big TV screen. At least, that was the messaging the Google-owned video platform pushed during its Brandcast event Thursday evening at Radio City Music Hall, where CEO Susan Wojcicki trotted out the stats. “The 2 billion users who log into YouTube each month are watching their favorite content… Continue reading »

The post At Its 2019 Brandcast, YouTube Touts Its Big Screen Reach appeared first on AdExchanger.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dan Kalinski, CEO at iProspect Canada. For many traditional advertisers, the old ways of planning and executing marketing remain as entrenched as ever. The mindset of spray-and-pray persists with the… Continue reading »

The post A Bottom-Up Approach Can Balance The Tension Between Brand And Performance appeared first on AdExchanger.

The company posted $32.4 million, up from $24.9 million in the first quarter of 2018.

While other publishers’ NewFront presentations chose to focus on the media company as a whole, Meredith gave ample time to its specific brands with successful video content, such as ‘People’ and
‘InStyle.’

CBS draws big audiences for its entertainment shows, including 11 prime-time series averaging over 10 million total viewers each week.

The landscape of sports marketing and fan engagement is undergoing a major shift. Traditionally speaking, the omniscient crown jewel of fan engagement has been defined as the jumbotron–and for good reason. Two hundred feet of bright, HD LED signage to engage 30,000-60,000 fans at once accomplishes what many marketers covet: scalable branding. However, the mighty…