Did you know that Snapchat allows you to share content from your Memories section in chats? Our guide will show you how this works. Note: These screenshots were captured in the Snapchat application on iOS. Step 1: In the chat where you wish to share an old Snap, tap the picture icon to the right…
YouTube Pushes Scale And Original Series In Newfront Push
YouTube says it reaches more 18-49s in the U.S. than every cable TV network combined. More than 200 million people visit the site every day to watch gaming videos.
Queen Collective’s First Films Showcase P&G’s Commitment to Championing Female Directors
Last June in Cannes, Procter and Gamble chief brand officer Marc Pritchard announced the conglomerate’s commitment to hiring female directors for half of its commercials by 2023. The company still has a few more years to go, but it’s made moves over the last year with an initiative called The Queen Collective, a program providing…
Head & Shoulders Tells the Inspiring Story of a Blind Long Snapper Who Refused to Quit
University of Southern California long snapper Jake Olson has a story that’s truly unique to college football. He had a dream like thousands of young boys across the country: play for his favorite college football team. But unlike most kids, Olson faced an obstacle. He lost his vision to cancer at the age of 12….
IAB: Consumers Watch Video Differently On Different Screens
Consumers watch video differently on different screens throughout the day. That is the not-so-surprising revelation of a study presented during a Digital Content NewFronts presentation today. The
finding, which was derived from an online survey, is part of an effort to get advertisers and agencies to think of digital video differently than the conventional demographic, daypart and personal
segmentations.
finding, which was derived from an online survey, is part of an effort to get advertisers and agencies to think of digital video differently than the conventional demographic, daypart and personal
segmentations.
A Long-Maligned Auto Brand Has a Message for Those Who Still Hesitate to Buy It
Pity poor ?koda. For years, the Czech car brand has been dogged by perception issues. Likely the best analogy for folks here in the U.S. would be Kia back in the day–poor design, questionable engineering, the comfort of a wooden fold-up chair. Like Kia, ?koda (owned by VW) has steadily upped its quality and is…
Toward A New Definition Of ‘Television’
The Netflixes of the world are not “television.” They are something else. Let them get their own word.
Snapchat and Lionsgate Are Holding a Fan Art Contest for John Wick: Chapter 3—Parabellum
Snapchat and Lionsgate are marking the May 17 theatrical release of feature film John Wick: Chapter 3–Parabellum with a contest in which fans will create their own augmented reality art using Lens Studio. Starting Friday, Snapchatters can open Lens Studio–Snap Inc.’s free desktop application, which enables people to create, build and publish AR experiences as…
Pausing TV: Viewers Enjoy, Marketers Adjust
In a fractionalized media world, advertisers look for any edge and engagement.
OpenX Wants To Enable Facebook-Style Audience Buying On The Open Internet
OpenX is testing a platform called OpenAudience that lets advertisers buy using its identity graph, which includes access to unique data from its publishers. It plans to makes its identity graph-enabled buying generally available in Q3. This announcement is unusual in that exchanges like OpenX usually do not offer identity graphs that connect audience data… Continue reading »
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