Conde Nast Targets Cord Cutters, Promotes Status As Global Media Company

Conde Nast is calling its video content “the new prime time. We are the new Thursday night, and we are always on,” CRO Pamela Drucker Mann said.

Dogs Can Now Do Their Own Shopping Thanks to This Pet Brand’s Facial Recognition Tool

Isn’t it disappointing when you buy a new toy for your pet and it turns its nose up at it? Petz, a chain of pet shops in Brazil, says it has a solution to prevent this from ever happening again–at least for dogs: It’s called Pet-Commerce, and it combines artificial intelligence with facial recognition to…

OpenX Debuts People-Based Marketing Tool for the Open Web

OpenX has lifted the lid on a targeting solution it claims will offer people-based advertising opportunities outside of the industry’s walled gardens such as Facebook and Google. Dubbed OpenAudience, the supply-side programmatic player claims the new offering is powered by proprietary data assets and is supplemented by data partnerships with partners such as LiveRamp and…

Facebook Is Finding Problems With Artificial Intelligence Too

Facebook is using artificial intelligence to police offensive speech and other tasks. But the technology brings its own unintended consequences.

As Out of Home Has a ‘Renaissance,’ Adspace Networks Relaunches as Lightbox OOH

The on-site digital video ad platform Adspace has gotten a facelift. The New York-based company announced this week that it would rebrand as Lightbox OOH Video, a change that better serves the changing tide of the ad industry, which is seeing more and more dollars shift away from the digital screens of our computers and…

Is It The End Of An Era For Ad Tech OGs?

Call it the circle of life, or the post-boom days of online advertising or just the end of the ad tech OG. What’s clear, though, is that many pioneers of the first wave of advertising technology companies are getting out of the game. Brian O’Kelley, co-founder and former CEO of AppNexus, holds the patent onContinue reading »

The post Is It The End Of An Era For Ad Tech OGs? appeared first on AdExchanger.

Leo Burnett Executive Chairman Mark Tutssel to Retire This June After 34 Years

Another leading creative light of the ad industry has begun his final extended bow. Less than three months after TBWAChiatDay legend Lee Clow announced that he would be stepping away from the main stage, Leo Burnett executive chairman Mark Tutssel confirmed that he will also soon retire after 34 years with the agency. Like Clow,…

Target Rebrands In-House Media Network as Roundel During First NewFronts Appearance

Among the slate of publishers and streaming platforms at this year’s Digital NewFronts, Target’s place on the schedule was a bit of an outlier. But today, Adweek can exclusively reveal that the retail giant, which quietly joined the NewFronts lineup a month ago, is investing in its advertising business–for other brands. During its NewFront presentation…

5 Steps for Becoming an Authority With Consumers and on Google

If you’ve been around the block a few times like I have, you probably remember the old days when SEO was all about keyword density and doorway pages. At that time, search engine technology was so basic that the algorithms sometimes had trouble telling the difference between a page of keyword-stuffed gibberish and a beautifully…