Month: May 2019

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kevin Ryan, CEO at Motivity Marketing. Hertz is really sore at Accenture – $32 million sore – over an allegedly disastrous website redesign that has culminated in a federal lawsuit. And… Continue reading »

The post Hertz’s Lawsuit Against Accenture Highlights Familiar Industry Problems appeared first on AdExchanger.

The Carolina Hurricanes were not downgraded to a tropical storm on Facebook, Instagram and Twitter in April, as the club topped all National Hockey League teams in growth across the three social platforms and engagement on the first two, according to social marketing firm Unmetric. The Vegas Golden Knights also had a strong April, leading…

A few months ago, an egg blew up on Instagram. It completely took over. Yes, it’s come to this: an egg. All those marketing budgets. All those data points and costly influencers pouting vacantly into the middle distance, and an egg beat them all. Even Kylie Jenner. What gives? Well, because, people. People, it turns…

The relationship between mental health and food is incredibly delicate and often times exacerbated by temptation, stress, and fatigue. It can also function as a balm, providing a temporary moment of healing when we’re feeling particularly vulnerable. That could be why food, in many instances, is culturally used as a method of cheering up or…

We take Google’s unstoppable growth for granted. And yet, on Monday, it might not have stopped, but it certainly slowed – dropping from 28% in Q1 2018 to 17% a year later. Seventeen percent growth isn’t bad for most companies, but it’s worrying for Google. And it’s still not clear exactly what happened. This week… Continue reading »

The post The Big Story: Strange New World appeared first on AdExchanger.

“Privacy” has been the buzzword of the digital advertising industry in recent years, with the sector’s largest data hoarders having to bow to the increasingly audible privacy lobby (to a certain extent). Google is easily the sector’s largest company by revenue and it’s increasingly aware of the need for it to placate this lobby (albeit…

Did you know that while browsing the Discover section of the Snapchat application, you can hide content you’re not interested in seeing? Our guide will show you how this is done. Note: These screenshots were captured in the Snapchat app on iOS. Step 1: Tap and hold on the content you wish to hide. Step…

Google on Thursday introduced the App Policy Center for Google AdMob and Ad Manager as a place for publishers to access information on the process and handling of policy violations.

The video advertising platform Tremor Video DSP is launching an in-house creative studio, expanding its relationship with its marketing clients.

The long-running hit show is just two weeks away from its grand finale on CBS after 12 seasons and 275 episodes.