Month: May 2019

Since 2001, prime-time ratings declined 78%, while ad rates grew 180%.

Independent ad tech is widely perceived to be in trouble with the continued question marks over the sector including the dominance of the industry’s walled gardens, the decline of cookie-based ad targeting, plus the cut and thrust of supply path optimization. However, the leadership of Rubicon Project, one of the few remaining publicly-listed ad-tech companies,…

More than a year after its massive Time Inc. acquisition, Meredith touted its offerings to advertisers at this morning’s NewFront presentation, including leaning deeper into streaming video from legacy brands like People. Two identical presentations–one at 9 a.m., the other at 10:15–will be held this morning from Meredith’s offices at 225 Liberty Street. It was…

Opinion: Programmers whose code is used to commit a crime face new and perilous legal threats.

One year ago, YouTube made its biggest splash yet on the scripted originals front with Cobra Kai, its revival of the Karate Kid franchise. The company said the series’ first episode received more than 50 million views in its first five months. But despite that show’s success, the company has quietly shifted its original content…

Chronicling the internet’s worst impulses can be depressing, and every remedy only seems to make things worse.

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Kevin Mullen, head of international at Drawbridge. Cable TV in the United States is easy to pick on. It’s expensive, we have thousands of channels we pay for but don’t watch, and the untargeted… Continue reading »

The post Baseball Economics And The Fate Of App-Based TV appeared first on AdExchanger.