Month: May 2019

Maryland’s new online electioneering law is pitting newspapers against the watchdogs Common Cause Maryland and Campaign Legal Center.

The timing and frequency of Google’s changes to its ad products can alter financial outcomes for the company and advertisers. “Importantly, we view the lack of specificity around product changes as a
new overhang, with investors already somewhat concerned about the impact of competition, regulation, and disruptive technologies,” wrote Colin Sebastian, senior research analyst, Robert Baird & Co.

An Alaskan telco is building a 270-mile fiber-optic line that will connect with Canadian carriers and ultimately the Lower 48.

The discussion about digital ad fraud in the programmatic ecosystem has traditionally centered around the impact on the advertisers. Fueled by consumer-facing brands with large digital ad budgets and enormous pressure on their agencies to comply, demand-side brand safety has been under a constant microscope for the better part of the last decade. What has…

Verizon Media pushed a programming lineup heavy on 5G-enabled content formats at its first NewFront event since a companywide restructuring scaled back the carrier’s media business aspirations in favor of a more singular focus on building out its next-generation network. The tech-centric slate included a “shoppable” Yahoo Play series called Hypezilla, in which viewers can…

The in-housing trend is real, but agencies aren’t getting kicked to the curb. Their role is simply evolving. “Agencies have been around for years, and they’re not going away,” said Freddie Liversidge, HP’s director of digital activation, speaking at AdExchanger’s Programmatic IO show in San Francisco on Tuesday. HP recently completed a multiyear process to… Continue reading »

The post Prog IO: Brands Are In-Housing And Agencies Are Adapting appeared first on AdExchanger.

Programmatic advertising isn’t just regulated to our computer screens anymore. Recent months have seen digital billboards in malls, airports and city streets go digital. Now, the trend is hitting the gym. Today, Life Fitness–a fitness equipment company that produces everything from treadmills to elliptical bikes for gyms, college dorms and hotels across the country–officially kicked…

As part of a larger redesign and streamlining of the digital media company’s website and editorial structure, Vice Media is bringing all of its more than a dozen digital brands under one roof at Vice.com, the company will announce later today. Additionally, the company is rolling out a new proprietary audience metric and is making…

Criteo posted overall revenues Tuesday of $588 million for the opening quarter of the year, representing a 3% year-over-year increase, although “identified execution issues” led the company to downgrade its earlier predicted 2019 outlook and investors have been spooked. This, plus continued concerns over the potential negative impact widely-anticipated changes from Google will have on…

Facebook, Google and Amazon all possess near monopolies in their respective markets. Is there anything wrong with that? The presiding view has been that monopolies don’t matter as long as the consumer is better off, according to Rishad Tobaccowala, chief growth officer at Publicis Groupe. “All of us get these platforms for free,” he says… Continue reading »

The post Podcast: Too Much Power appeared first on AdExchanger.