Month: May 2019

The post WTF is marketing intelligence: Prioritizing human ingenuity in a world of automation appeared first on Digiday.

Facebook’s Portal and Portal+ video-calling devices will be made available in more countries, starting with Canada and eventually heading across the pond to Europe this fall. End-to-end encryption is also coming to all calls on Portal, which can be made via Facebook Messenger or WhatsApp. Facebook The two devices are getting some new features, as…

Facebook continued its tradition of using its F8 developers conference to reveal a plethora of new features, updates and redesigns, but privacy–both issues of the past and plans for the future–took up a good chunk of CEO Mark Zuckerberg’s keynote address. Vice president of global marketing solutions Carolyn Everson said during an F8 press event…

Instagram added a donation sticker to Stories, which allows users to encourage their viewers to donate to a nonprofit. Our guide will show you how to use it. Note: These screenshots were captured in the Instagram application on iOS. Step 1: Once you’ve taken or imported a photo or video into Stories, tap the Sticker…

The defending National Basketball Association champions obliterated the competition on Facebook, Twitter and Instagram in April, as the Golden State Warriors were tops in the league in likes and comments on all three platforms, according to social marketing firm Unmetric. The Milwaukee Bucks also posted a strong April, leading Twitter and Instagram in growth and…

Currently in its fourth year, the Tribeca X Award at the Tribeca Film Festival celebrates the intersection of advertising and storytelling. While in previous years the award went to the best piece of brand-supported content, this year’s program has expanded to honor works in four categories: feature film, short film, episodic and VR. In addition,…

Marketers today are arguably better equipped than previous generations, with the data, tools and technology to create richer experiences than ever before. And yet many of us face the same challenges. Ninety-one percent of consumers find ads more intrusive today than two to three years ago, and 65% of people don’t remember the ads they…

Anti-competitive practices, privacy violations, data leaks, illegal location tracking from Alphabet, and billions of dollars in fines are a few of the reasons cited by international consumer group
SumOfUs in its shareholder resolution calling for a breakup of the company.

CFlight is an ad metric encompassing all live, on-demand and time-shifted commercial impressions on every viewing platform for the entire length of a marketer’s campaign.

Medium is expanding the scope of its editorial efforts with the hiring of four new editors in chief to launch publications about topics its readers want more of. It’s an investment that’s maturing after Siobhan O’Connor, vp of editorial at Medium, came on board after previously serving as Time magazine’s executive editor, and was tasked…