Facebook introduced ads for Stories last September and, while the social network and some of its advertisers are bullish on the option, the jury remains out among the ad community in general. Over 500 million people are using Stories on Facebook, Messenger, Instagram and WhatsApp (where the feature is called Status), and the social network…
Leo Burnett Wins Lead Creative Duties on Coors Light as Brand ‘Revamps Marketing Approach’
MillerCoors has ended a three-month review by choosing Leo Burnett to lead creative on top-selling brand Coors Light. According to a blog post and an email sent to the company’s distributors, operating managers and executives and contacts today on behalf of CMO Michelle St. Jacques, the Publicis agency will collaborate with other roster shops, including…
Why Agencies Are Flocking to Ad-Tech Company Centro’s DSP
Two years ago, the ad-tech company Centro took a four-year, $100 million gamble on designing a proprietary platform that was meant to bundle together disparate pieces of mar tech into one convenient piece of software. It looks as if that gamble paid off. Today, Centro announced that more than 200 customers–including RVA Media Group, Braintrust…
Guns Down America Has a Message for Agencies: Don’t Work With the NRA
This week, Ackerman McQueen made headlines for publicly announcing plans to terminate a 38-year contract with the NRA. It has been one of the longest and most lucrative agency-client relationships in the ad industry, as the nonprofit group paid its largest vendor $40 million in 2017, according to public records. But the NRA’s statements on…
These Trump Socks Went Viral—Then Came the Counterfeiters
Gumball Poodle’s founder took all the right steps to protect her brand from counterfeits on Amazon, but it still wasn’t enough when her socks became internet famous.
Mona Lisa Escapes The Louvre and Lives Her Best Parisian Life in Perrier’s Fun Summer Ad
All day long, poor Mona Lisa just watches as throngs of tourists crowd around to take photo after photo. Her visitors then get to leave and go experience everything else life has to offer, but Mona is stuck in a sterile gallery hall for the rest of the night. In Perrier’s new international campaign, “The…
Unmetric: Hockey Fans Sang the Blues on Facebook, Twitter and Instagram in May
The St. Louis Blues had not been part of the National Hockey League’s Stanley Cup Final since 1970 until this season, and the team’s rise also captivated people on Facebook, Twitter and Instagram in May, according to social marketing firm Unmetric. The Blues posted the most growth on Facebook and Instagram for the month, as…
Photo Editing App VSCO and AKQA Profile Gen Z Artists in Documentary-Like Campaign
A new campaign for photo editing app VSCO seeks to expose a new generation of up-and-coming creators through a series of short, documentary-like videos. The AKQA-led project features two-minute profiles of three early-twenty-something artists discussing various aspects of their creative process. Ethereally stylized by filmmaker Jess Kohl, the vignettes are designed to appeal to a…
The Warriors and Raptors Dominated the NBA Socially, Too, in May
The two teams competing for the Larry O’Brien NBA Championship Trophy dominated among National Basketball Association teams on Facebook, Twitter and Instagram in May, according to social marketing firm Unmetric. The Toronto Raptors posted the highest growth across all three social platforms, also leading Twitter and Instagram in engagement, Instagram in total posts and Twitter…
Foursquare Acquires Placed From Snap, Raises $150 Million
Placed has found a new home. Foursquare is buying the location-based measurement company from Snap. Separately, it raised $150 million in fresh funding courtesy of The Raine Group, some of which is going to fund the acquisition. The rest is earmarked for R&D. The deal, announced early Friday morning, comes less than two years after… Continue reading »
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