Amazon has confirmed its intent to purchase Sizmek Ad Server, along with Sizmek Dynamic Creative Optimization suite, after the ad-tech company filed for Chapter 11 bankruptcy protection. Financial details were not disclosed publicly, and the deal is yet to close, per a statement made on Amazon Advertising’s website. The agreement concludes weeks of speculation. “Once…
AskGaryVee 314 with Noor Stars
Hey guys, super excited to announce that I’ll be having the popular YouTuber Noor Stars #AskGaryVee show
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The European Union Elections Generated 2.1 Million Related Tweets Last Weekend
Elections in the European Union kept Twitter humming last week. Director of public policy for Europe Karen White said in a blog post that there were 2.1 million EU-election-related tweets from last Thursday through Sunday, when voters in 28 member nations went to the polls, with popular hashtags including #EP2019, #EUelections2019 and #ThisTimeImVoting. The first…
20 Years of Agency Advice for Junior Creatives
My 40th birthday was recently, which means I am also celebrating my 20th year in advertising. Yes, that means I wasn’t legally allowed to drink at my first company party. Yes, I did try to use a fake ID. And, yes, I was caught and almost kicked out (of the party, not the job luckily)….
BetaBrand Turns Its Storefront Into a Podcast Studio
Plenty of brands, from digitally native ones to legacy retailers, are toying with some kind of physical footprint. There’s the upstart “leisur?e” digital retailer Lively and furniture company Burrow, each inviting customers into their stores to attend events like workshops or movie screenings. Then there’s the granddaddy of retail, Macy’s, which uses its stores to…
Why China’s Tencent Is About To Leapfrog The Competition
The Tencent marketing platform is driving lighting-fast brand creation and business growth. The company claims its audience is growing 40% YoY.
McCann New York Names Agency Veteran as Chief Strategy Officer
McCann New York named an agency veteran of over two decades as chief strategy officer. Erica Yahr, who first joined McCann in 1996, was promoted to the role. She most recently served as evp, executive strategy director of McCann Health in New York. Yahr first arrived at McCann’s brand consultancy unit on the 14th Floor…
4As Issues Brand Safety Playbook
The book has chapters on establishing brand safety and suitability profiles, structuring buys and terms in the context of safety, managing accountability and more.
Better Brands Are Formed With Audio That Evokes Emotion and Generates Memories
Think about where you are investing in advertising today. How much–if any–of that translates to an audio world? If you are feeling worried, you are not alone. A relatively new frontier in advertising, the use of sound to reinforce and extend brand identity is just on the cusp of widespread adoption. That means it’s time…
Amazon To Acquire Sizmek Ad Server And DCO Business
Amazon announced on Friday that it will buy Sizmek’s ad server business and dynamic content optimization (DCO) solution, closing a two-month sales review since Sizmek declared bankruptcy in March. “Once the deal closes, Sizmek Ad Server and Sizmek DCO will operate separately from Amazon Advertising for the time being,” according to Amazon’s press release. More… Continue reading »
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