Snapchat: Here’s How to Take Snaps With a Timer

Did you know that Snapchat allows you to take Snaps with a timer? When you turn on the timer, you’ll have three seconds to get into position once you tap the capture button to take a picture. Our guide will show you how this works. Note: These screenshots were captured in the Snapchat application on…

4 Steps for Cracking the Code of Branded Entertainment

Let’s face it–2019 is not an easy time to be a marketer. As a result of both cultural and consumer shifts, brands spanning industries and categories are facing the same three business challenges: cultural tension, changing behaviors and insatiable appetites. Your brand’s values are under a microscope There’s an overwhelming trend among consumers to interact…

New DTC Platforms Working Out Key Content Issues

Selling TV shows to other competitive networks, stations and platforms is about to get complicated. This results from selling and licensing TV content. Will consumers care?

5 Mistakes MacKenzie Bezos and Other Mega-Donors Should Avoid

The philanthropic road is littered with the carcasses of those who thought that “disrupting” poverty would be as simple as disrupting the taxi industry.

How Brands Are Celebrating and Supporting Pride Month

June is Pride Month, and to that end, Adweek is introducing our first-ever Pride Month Tracker. We’ll be updating the list throughout the month as brands, agencies and organizations announce their campaigns and activities celebrating the global LGBTQ community throughout the month and beyond. If you’d like to share your Pride Month work or have…

Time’s Up Advertising Names First Executive Director

Just past its one-year mark, Time’s Up Advertising has named its first executive director, Christena J. Pyle, a veteran of Adcolor and Omnicom who says she feels like she’s been prepping for the newly created role for more than a dozen years. Pyle, who recently served as director of Adcolor and director of diversity and…

Why The New York Times Extended Its Brand Into TV With FX’s The Weekly

This Sunday, The New York Times is expanding to a journalistic platform it has never tackled before: television. Each half-hour episode of the new docuseries The Weekly, which debuts Sunday at 10 p.m. ET on FX with episodes streaming on Hulu the following day, will focus on a different Times reporter and story. The 30-episode…