Month: May 2019

Consumer-packaged-goods giant General Mills is currently seeking new creative agencies to help promote its broad range of brands. But at least some of the shops that received a call to pitch have voiced displeasure with the conditions listed in the RFP. This follows GM’s recent decision to move away from the agency of record model,…

In what may be a milestone moment for virtual and human influencer crossover, a new Calvin Klein spot depicts supermodel Bella Hadid making out with CGI star Lil Miquela. The surreal video, part of the fashion brand’s latest iteration of its #MyCalvins campaign, aims to stretch its audience’s perception of reality, according to an accompanying…

The fate of Sizmek’s remaining assets is widely expected to be revealed this week, with Amazon and rival ad-tech companies Adform and Flashtalking among those tipped to swoop in and to pick off what’s left of the ad-tech entity. Sizmek, which earlier filed for Chapter 11 bankruptcy protection, had attempted to position itself as an…

With a fresh $100 million in the bank and a newly minted unicorn valuation of $1.4 billion, Away’s got a whole bag of ideas to cement its status as a brand. Unsurprisingly, that includes further expanding its retail footprint to 50 stores over the next three years (the company currently has locations in seven cities)….

It’s been almost eight months since Prabhakar Raghavan took the reins of Google’s advertising and commerce business, but it isn’t getting any less complicated. “I have to say, it took me several hour-long sessions before I could grasp all of our data policies,” Raghavan quipped during a candid conversation with four reporters at the Google… Continue reading »

The post Learning Google’s Dizzying Policies: 20 Minutes With Prabhakar Raghavan On His New Job Leading Ads And Commerce appeared first on AdExchanger.

The CW’s packed superhero schedule is a dream come true for advertisers, at least according to the stars of Batwoman, Black Lightning, Supernatural and other new and returning series. Among broadcast networks, The CW still commands the youngest audience. The stars of its shows reflect the diversity of millennials and Gen Z, which advertisers pay…

Facebook teamed up with global ticketing and event technology platform Eventbrite on an initiative to make it easier for small and midsized businesses to distribute or sell tickets to events directly via the social network’s platform. The new Eventbrite-powered Ticketing on Facebook feature enables all Facebook pages in the U.S. to select Create Tickets during…

Ikea is one of the world’s most beloved brands, and its logo–while not necessarily the most elegant in the branding world–is one that any customer can instantly conjure to mind. But the classic yellow and blue Ikea logo isn’t exactly the most flexible when it comes to design potential. So it has largely sat at…

Whether it’s the rise of private labels or a company blatantly stealing a look and design, it’s not easy for any brand–even if it’s unique–to stay in that lane. It’s the latest challenge facing Recess, the popular CBD sparkling water brand. A few copycat (or even usurper) brands are popping up, like Daydream, a Canadian-based…

Facebook removed a total of 265 accounts, pages, groups and events for coordinated inauthentic behavior, saying that they originated in Israel but focused on Nigeria, Senegal, Togo, Angola, Niger and Tunisia, with some activity geared toward Latin America and Southeast Asia. Head of cybersecurity policy Nathaniel Gleicher said in a Newsroom post that the people…