Month: May 2019

Instagram introduced a stand-alone Instagram Direct application in December 2017, but the app does not look like it will survive June 2019. Users of the stand-alone messaging app began seeing the following notification: “The Direct app is going away. In the coming month, we’ll no longer be supporting the Direct app. Your conversations will automatically…

First, more than a million Twitch users banded together to play the longest, most infuriatingly chaotic game of Pokemon ever. By leaving comments that were converted into commands for the game, the stream viewers pulled the character in countless directions before finally, 255 hours later, completing the game. That 2014 phenomenon of crowdsourced interaction sparked…

Republicans who did not agree with the tea party during Obama era were somewhat less likely to remain affiliated with GOP years later. Republicans who had positive views of the tea party movement in 2014 or 2015 were among Trump’s most enthusiastic backers during the 2016 campaign.

The post Trump’s Staunch GOP Supporters Have Roots in the Tea Party appeared first on Pew Research Center.

While it may be predictable that someone in the out-of-home (OOH) industry would speak glowingly about the medium, Rick Robinson can back it up with experience. The partner and chief strategy officer for Billups has been working in the space since the mid-90s and has had a front-row seat to OOH’s substantial change. Speaking at…

Quibi (short for “quick bites’) is the upcoming ad-supported subscription streaming video service from Jeffrey Katzenberg. It has raised $1 billion in funding from many companies that expect Quibi to
buy programming from them.

We live in an increasingly connected world. And while the concept of social media is certainly nothing new, its ubiquity has reached unprecedented heights, connecting users across the globe and providing unmatched opportunities for brands to speak directly to consumers. New York’s recent Social Media Week allowed us to reflect on social media’s evolving impact…

After a long winter, the birds and beasts come out of hiding to have their fill of the greenery now flooding the land. That’s right, the upfronts are here, the money is flowing and everyone wants a piece. This week on “The Big Story,” we look at the news coming out of all the advertising… Continue reading »

The post The Big Story: Upfronting And Fingerprinting appeared first on AdExchanger.

The platform allows cross-platform analyses for local TV and radio, both separately and together.

Swan Lake, this is not. And that’s the point (or, pointe?) of the new campaign for the Hong Kong Ballet from Design Army, about a year after the Washington D.C.-based agency rebranded the dance troupe with the tagline, “Never Standing Still.” That slogan continues, and truer words were never spoken about these superstar athletes (and…

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Christopher Hansen, chief operating officer at IgnitionOne. While the McDonald’s acquisition of Dynamic Yield last month took some by surprise, the logic of a large enterprise marketer getting into the… Continue reading »

The post McDonald’s Venture Into Ad Tech Highlights The Importance Of First-Party Data appeared first on AdExchanger.