Month: May 2019

The post The nine biggest marketing trends of 2019 — and how to stay ahead of them appeared first on Digiday.

As much as Disney and AT&T’s WarnerMedia wouldn’t want to admit it, they have a lot in common. Both entertainment companies just went through massive mergers (Disney and Fox; AT&T and Time Warner), are in the midst of creating new streaming services to take on Netflix (each rolling out within the next year) that will…

Dotdash, a top destination for millennial women, lacked bridal content. So the digital publisher, which rebranded from About.com in 2017, purchased Brides magazine from Condé Nast Wednesday for an undisclosed sum. The 85-year-old magazine will fit well into Dotdash’s verticalized online portfolio, said CEO Neil Vogel. Dotdash’s properties are each devoted to specific categories like… Continue reading »

The post Dotdash Acquires Brides Magazine To Build Out Its Lifestyle Vertical appeared first on AdExchanger.

MillerCoors is hoping to attract a new and growing audience with its first sponsorship in the world of esports. The Texas-based beer company said today that Miller Lite will be the exclusive alcohol brand for Complexity Gaming, the esports sibling of the Dallas Cowboys. The partnership is a first outside of traditional sports for Miller,…

Interactive magazine inserts are apparently becoming a thing in Sweden. First, Ikea came at us with an ad that pregnant women could pee on to reveal discounts on a crib, and now Swedish hardware chain Clas Ohlson has concocted a similar idea (albeit, one that’s less … bizarre) to sell its gardening paraphernalia. Rather than…

As Disney wrapped up its first upfront presentation featuring programming from ABC, Freeform and ESPN as well as newly acquired networks FX and NatGeo Tuesday night, the stars of its shows hit the red carpet to schmooze with advertisers and buyers. From Ryan Seacrest to Anthony Anderson to Pam Grier to Billy Porter, we asked…

Advertisers say that Google makes it far too easy to accidentally run ads in countries under US sanctions like Iran, North Korea, or Syria.

The group’s new privacy code will also require members to obtain consumers’ opt-in consent before collecting or using “sensitive” data — including health information and precise location data — for
ad targeting as well as for ad delivery and reporting purposes.

It’s one of the industry’s fastest-growing ad channels — and according to Pixalate, very susceptible to fraud, with potentially $500 million at risk by 2020.

Two visual ad formats will run across the YouTube home feed and Google Discovery feed. The ads are targeted by audiences, not keyword-based search intent.