In a world of premium TV programs everywhere, it’s tough to get viewers’ attention. FX Networks pegs the linear TV and digital platform shows at around 500.
Twitter Says It Accidentally Disclosed Geolocation Data To Ad Company
“We had intended to remove location data from the fields sent to a trusted partner during an advertising process known as real-time bidding. This removal of location did not happen as planned,” the
company stated.
company stated.
WarnerMedia Pitches Data-Driven, ‘Smarter’ Ad Approach at Upfront
WarnerMedia touted a bigger-than-ever programming portfolio, new data-driven capabilities and the “new company” it is hoping to evolve into during its upfront presentation Wednesday morning. The event at the Hulu Theater at Madison Square Garden gave plenty of attention to the company’s deep programming slate and pointed to all of its new capabilities borne out…
A Year’s Supply of Cheez-Its Is Hidden in a Bunker. Can You Decipher the Clues to Find It?
Cheez-It has launched a digital scavenger hunt for fans to find a year’s worth of its new Cheez-It Snap’d products. Perhaps a bit cheekily, the brand’s marketers say the stash was a necessary move after the product line was snapped up by shoppers. “Our fans love a great snack, and Cheez-It Snap’d offers them a…
Brands Have the Power to Chip Away at Mental Health Stigma, but They’re Not Using It
May is Mental Health Month, and it seems that not long ago, the topic of mental wellness would be considered taboo in casual conversation, let alone public discourse. Some sobering statistics are forcing us to re-evaluate the stigma that comes with mental health-related issues. According to the National Alliance on mental illness, 6.9% of adults…
Disney Prepares to Review $1 Billion-Plus Global Media Business
Disney will soon begin a closed review of its entire global media planning and buying business. Several sources close to the matter told Adweek that the pitch, expected to kick off in the fall, will involve a series of incumbent agencies from four major holding companies, as well as independent network Horizon Media. The pitch…
To Fix Facebook, Start With Separating the Community and Data Aspects
Calls for Facebook to be broken up due the influence and power it has amassed have come from many. As part of her campaign for president, for instance, Senator Elizabeth Warren has promised to break up big tech companies including Facebook, Amazon and Google, contending that their size has reduced competition and innovation. But while…
Jampp Jumps Into Programmatic User Acquisition And Away From Ad Networks
Mobile growth marketers are going through a few growing pains in the transition from ad networks to programmatic. “There’s a lack of knowledge, a lack of resources, a lack of data and it requires a lot of research to find the right partners,” said Gabriel Sampaio, growth lead for digital channels at Rappi, an on-demand… Continue reading »
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Game of Thrones Actors Say Goodbye…to Disposable Plastic in SodaStream’s Cheeky Ad
We’re nearing the end of an era. Most immediately, that means the end of Game of Thrones’ unforgettable 8-season run on HBO. More optimistically, perhaps we’re nearing the end of our society’s destructive dependence on single-use plastics. We’ll likely not see an end to rampant plastic waste in our landfills and oceans before Game of…
Hulu’s Peter Naylor on Why Advertisers Should Take a ‘Marketers-First Look’ During Upfronts
Author, consultant and TV host, Bonin Bough, is our Adweek Advisory Board chairman. He will be spotlighting three Advisory Board members per month on relevant industry news and trends. I had a chance to sit down with a number of the Adweek Advisory Board members to discuss the future of the upfronts and capture their…