A day before debuting a new silhouette–an open-toed shoe–Rothy’s, the women’s direct-to-consumer brand that makes shoes out of recycled bottles, pulled it. In an email sent out to customers (and posted to the company’s social channels), Rothy’s wrote that the initial prototypes of the shoe–the Slide–were perfect. But as the company ramped up production, the…
There Were Over 1 Million Tweets About the NBA Draft Lottery
Twitter said the National Basketball Association’s draft lottery Tuesday night spurred over 1 million tweets, or more than four times last year’s total. The most-mentioned teams Tuesday night were: New York Knicks (ended up with the third pick despite being a favorite to land the top choice) New Orleans Pelicans (won the No. 1 pick…
Preparing Your Brand to Accommodate a Growing Chinese Consumer Base
The Chinese are coming, they’re spending, and they will reshape America’s economy. For a moment, let’s set aside the heated political debates and focus on the consumer landscape. This influx of consumers with enormous spending power is a huge opportunity for brands. Let’s separate politics from marketing because the opportunity Chinese consumers present is too…
Tealium Raises $55M To Do Battle In The ‘Annoyingly Crowded’ CDP Space
Tealium has raised $55 million in new funding, its sixth round, the company said Wednesday. The round, led by Silver Lake Waterman with participation from ABN AMRO, Bain Capital and a smorgasbord of others, brings its total funding to $160 million since 2012. Most of the cash will go toward growth in order to capitalize… Continue reading »
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CBS Adds 5 New Fall Shows, Tops In Viewers For 2018-’19
Kelly Kahl, president of CBS Entertainment, called the schedule “stable but not sleepy, aggressive but not reckless.”
Behind the Ambitious Project That Aims to Keep a Language Alive and Thriving in New Zealand
Last year at Cannes, several winning agencies used technology in interesting ways to make an impact on culture–specifically, in their home markets. On one end of the spectrum, a mobile app created by Grey Brazil in used facial recognition to identify corruption in political candidates. On the other, MullenLowe SSP3 in Colombia partnered with Google…
New Owner of Brides Magazine Will Cease Printing
Cond? Nast has a new owner for another one of its titles. This time, Brides sold to Dotdash, a digital media company based in the U.S. Terms of the agreement were not made public. Under the new ownership, Brides’ August/September issue will be its last printed in the U.S. and its September/October issue will be…
The Voting Is Open for the 2019 NHL Fan Choice Awards
The Stanley Cup is still up for grabs, as are the 2019 NHL Fan Choice Awards. The National Hockey League opened voting for the 20 categories–up from 10 last year–which recognize the best photos, videos and GIFs shared on social media by teams and players during the 2018-19 season. The league said over 65 players,…
IAB Releases User-Generated Content Guide For Marketers
The IAB has had an “important shift in thinking” when looking at user-generated content and influencer marketing, IAB Vice President of Mobile Susan Borst writes. User-generated content has advantages
but also major pitfalls, and the IAB wants to help marketers navigate the increasingly choppy waters of UGC content.
but also major pitfalls, and the IAB wants to help marketers navigate the increasingly choppy waters of UGC content.
Ads Often Miss the Mark When Talking About Men. This Lovely PSA Nails It
Are men noble and strong of heart? Not as often as they should be. Most of them aspire to greatness and resilience, with those who stumble along the way frequently looking to blame others rather than take accountability for their actions. Men can be petulant and petty or, if they make the right choices, supportive…