Month: May 2019

As Game of Thrones nears its end, it became the hottest of Facebook IQ’s Hot Topics on Facebook for April, while late rapper Nipsey Hussle led Instagram for the month and barely trailed the HBO drama on Facebook. Avengers: Endgame also heated up Facebook in the entertainment category in April, while Game of Thrones and…

As expected, CBS has decided that the only show that can replace Sheldon Cooper and his Big Bang Theory pals next season is … Sheldon Cooper. CBS has officially anointed Young Sheldon, The Big Bang Theory prequel, to move to 8 p.m. Thursdays next season, after TV’s No. 1 sitcom signs off tomorrow night, after…

“Campaign” claims to have learned Disney is preparing for a global media review which will be completed by the end of the year and for which only incumbent agencies will be allowed to pitch. That will
see OMD, Carat and Mindshare in the fray to win the big prize.

MALAGA, SPAIN — Big marketers are increasingly bringing digital media functions in-house, not because they want to marginalize their ad agencies or gain media-buying “efficiencies,” but because it is
enabling them to get closer to their customers. “We do it for a customer perspective,” Blake Cahill, senior vice president of global digital marketing and media at Royal Philips, explained during one
of the opening sessions of the I-COM Data Summit here this morning.

If you are a recent college graduate who is able to land an entry-level job or internship as a data scientist, software engineer or product manager at Facebook, Amazon or Salesforce, you are about to start raking in the big bucks, according to a new study by job and recruiting site Glassdoor. Glassdoor used reports…

Despite President Trump’s assurance the trade war with Chinese President Xi is “very bad for China, very good for USA,” it is increasingly likely that manufacturers, retailers and consumers in both countries will feel aftershocks. Production may shift away from China, third-party sellers may raise prices and consumers may find a more limited selection. Then…

MALAGA, SPAIN — The industry may put another nail — possibly a final one — in the coffin of the click as a digital advertising metric. As part of its plans to develop new, higher-order
outcome-based measurement standards, the Media Rating Council has been having discussions with major industry stakeholders at the I-COM Data Summit here that it’s thinking of letting the click founder
as it shifts its focus to more meaningful “engagement metrics.”

When he was a boy, Tyler Morse would sometimes get to go along with his father, an oil executive at Atlantic Richfield, on business trips. When the pair flew Trans-World Airlines into John F. Kennedy Airport in New York, they would meander through TWA’s cavernous Flight Center, a soaring, exultant expanse of sculpted concrete that…

A new report documents changes to government websites—some subtle, some sweeping—that researchers argue undermine the Affordable Care Act.