The new Pinterest Windows application is now available via the Microsoft Store. Pinterest said the Progressive Web App “brings the full Pinterest experience” to Windows, including saving ideas, browsing Pins and tapping Pinterest’s visual discovery engine in topics including food, style, home and beauty ideas. Once the app is downloaded and installed, Windows users can…
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Signal Names Lisa Weinstein New CEO To Seize Momentum In Data Onboarding
The onboarding and identity data startup Signal said Thursday it has hired Lisa Weinstein, previously the CEO of Curiosity.com, as its new president and CEO. Weinstein is succeeding Mike Sands, a co-founder of the company, who will remain on the board as executive chairman. Signal has raised more than $80 million since it was founded… Continue reading »
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Hearst Magazines Hires Its First VP for Experiential
Hearst Magazines is looking to invest further in experiential events with a new hire: Liz Morley-Ehrlich, who was named the company’s first vp of experiential and brand partnerships. The appointment comes as publishers, especially those in the magazine industry, look to expand their reach in events, connect with readers offline and diversify revenue streams. “Deepening…
4A’s Introduces a Playbook to Help Advertisers Manage Brand Safety Risk
The American Association of Advertising Agencies (4A’s) is introducing a Brand Safety Playbook to educate agencies and their clients on how to best navigate the nuances of brand safety. 4A’s evp, media and data practice Louis Jones explained that the Brand Safety Playbook completes the set of goals set out at the Ad Assurance forum…
BTS Is Unveiling a New Facebook Messenger Sticker Pack for National Best Friend Day
National Best Friend Day is coming up June 8, and BT21 and Facebook Messenger released a new sticker pack Thursday to mark the event, Best Friends Forever. Facebook/BT21/Line Friends BT21 is a set of animated characters created by South Korean K-pop boy group BTS in partnership with Line Friends. Best Friends Forever is the third…
Snapchat Is Using AR to Bring New Game Trover Saves the Universe to Life
Snapchat teamed up with Squanch Games to bring its new comedy-action title, Trover Saves the Universe, to life via augmented reality. Pointing the Snapchat camera at the key art on the box for Trover Saves the Universe, and then pressing and holding to scan, unlocks a lens that contains the voice of Trover, supplied by…
The Big Story: A Home For Drawbridge, A Birthday For GDPR
Wait, LinkedIn bought cross-device connection company Drawbridge? Very few saw that one coming, especially since LinkedIn hardly even announced it. Despite the unlikeliness of this pairing, there might be both rhyme and reason. This week on “The Big Story,” the team delves into LinkedIn’s unexpected purchase of Drawbridge. Certainly Drawbridge has faced tremendous headwinds, and… Continue reading »
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Firefly, A Startup For Digital Billboards Atop Rideshare Cars, Raises $30 Million
Firefly is moving fast. On Thursday, the San Francisco-based startup, which places digital ad displays on the top of private rideshare vehicles and taxis and then splits the revenue with drivers, announced its expansion into New York City, the acquisition of digital ad company Strong Outdoor and $30 million in Series A funding. The round,… Continue reading »
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Alaska Airlines Is Using Events to Connect With Travelers Outside of the Pacific Northwest
Despite its name, Alaska Airlines’ flights don’t always stop or start within the Land of the Midnight Sun, especially since Alaska acquired Virgin America in 2016, as more of their flights reach beyond its Pacific Northwest hub. Taking over Virgin America’s East Coast routes hasn’t led to the name recognition the company would have liked….