Month: May 2019

It may not have the body count of Game of Thrones, but Burger King’s increasingly epic marketing battle with McDonald’s has become one of the most-watched rivalries in the advertising world. Since global CMO Fernando Machado joined Burger King in 2014, he has been escalating the chain’s fiery approach to its largest rival, and thanks…

Adobe began building on its acquisition of Magento with several new integrations with Amazon and Google to support ecommerce.

Questions remain, especially concerning upfront price inflation, messaging effectiveness, lower audiences and realistic commercial reduction of network schedules.

Today’s focus is on the audience target/segment — something we couldn’t even fathom in search a decade ago. The necessity of keywords to a search campaign is “going the way of Old Yeller.”

Lanka now leads iQuanti’s analytics-driven paid-media practice and will oversee all paid products, including programmatic, social and search.

Former CEO Maurice Levy’s involvement with the Epsilon deal — one of the largest in Adland history — underscores the fact that he remains fully active and involved in the Groupe on an extensive
level.

The notion of retail media supporting brand-funded ads on retail sites drives Criteo’s growth, with a focus on brands “monetizing their assets” such as site traffic, placement and customer data
through the retailer.

One of the first questions I asked my OBGYN when I was pregnant was how working women accommodate the number of required doctor’s visits. I had the flexibility and seniority in my job to decide my schedule, but for many moms, that is not the case. In a world where 70% of mothers in the…

Sports broadcasters have to log quite a bit of time. The recent NFL draft, for example, tested the skills of broadcast teams who logged hours and hours for the play-by-play and in-depth analysis from the early morning hours to late in the day. But they’ll have nothing on Rikard Gr?nborg, the head coach of Sweden’s…

Software company Adobe is introducing Magento Commerce-branded stores, which it says will help Amazon sellers set up storefronts “in record time” and provide a superior experience to customers. The offering is available through commerce platform Magento, which Adobe acquired last year for $1.7 billion. It is now part of the Adobe Experience Cloud, which runs…