Month: May 2019

FX Networks isn’t used to having a spotlight during upfronts week, but that’s where the network finds itself today as part of new parent company Disney’s first combined upfront, which includes all the properties it recently acquired from 21st Century Fox. “This transaction has given us a new lease of life,” FX Networks chairman John…

Many of us haven’t thought much about where the word “emoji” comes from. (It’s Japanese for “picture character.”) Far fewer have given consideration to how emojis land in our smartphones in the first place–sometimes becoming more meaningful than a word or more powerful than punctuation. And, yet, what happens when there isn’t one to represent…

People’s viewing habits are changing at a rapid pace, and Google intends to capitalize with today’s introduction of a host of audience buying tools aimed at streamlining how media buyers can target users across screens. These include a series of updates to its online buying tools Display & Video 360, formerly known as DBM, extending…

As other media companies try to sell advertisers space with slick upfront presentations this week, Xandr devoted its own event today to offering new ways for them to buy such space altogether. The rebranded AT&T ads and analytics division unveiled a premium video marketplace called Community, updates to its addressable TV targeting and metrics tools…

Google doesn’t want consumers simply to search for products to buy–the company wants that transaction as well. The search giant slowly inched towards rolling out more shopping capabilities within many of its products, like debuting shoppable ads in search results back in March. Now, at San Francisco conference Google Marketing Live, Google announced that it’s…

With internship season upon us, CPB is testing out a new way to get fresh talent through its doors. Enter “CPB Crash Course,” a six-week program that encourages anyone with a penchant for creativity, “even people who may lack a traditional agency education,” to apply. Those who are interested are asked to provide a YouTube…

Google released a slate of new shopping ad products on Tuesday, upping the ante in commerce marketing as Amazon, Facebook-agram and Adobe ramp up their shopper ad businesses. Google’s new shopping ad formats, unveiled at Google Marketing Live in San Francisco, tie formerly siloed properties within Google, such as YouTube and Maps, into a more… Continue reading »

The post Google Revamps Ecommerce Ads Pitch With New Formats And Shopping Hub appeared first on AdExchanger.

A majority of Americans (61%) favor allowing gays and lesbians to marry legally, while about half as many (31%) oppose same-sex marriage. Republicans and Democrats remain deeply divided over legal marriage for gays and lesbians.

The post Majority of Public Favors Same-Sex Marriage, but Divisions Persist appeared first on Pew Research Center.

The Clear History feature, first mentioned by Facebook CEO Mark Zuckerberg at F8 2018 last May, hasn’t rolled out yet, but the social network is preparing advertisers for the inevitable. Facebook still doesn’t have an exact date for the feature, saying only that it will debut “in the coming months.” When Zuckerberg first revealed Clear…

Facebook says it’s finally going to start rolling out its long-overdue Clear History feature “in the coming months.” That activation means Facebook will have less access to certain forms of targeting data. On Tuesday, Facebook warned advertisers that the tool, which will eventually give people the ability to see and delete the data that third-party… Continue reading »

The post Facebook’s Clear History Feature May Mess With Its Targeting Options appeared first on AdExchanger.