Month: May 2019

It seems so quaint, doesn’t it? TV networks, in this day and age, announcing their fall schedules according to such antiquated notions as the day and time.

We’ve been gathering more interviews from across the brand marketing ecosystem as Adweek celebrates its 40th anniversary. Tim Scott, CMO of Land O’Lakes, has been reading Adweek for many of those 40 years, back when he was on the agency side. “It was my go-to read,” Scott told us when we caught up with him…

The new video ad marketplace will be called “Community” and be cross-platform, encompassing OTT, CTV, digital, and mobile.

As we navigate the most distinct, transformative upfronts week in a decade, Adweek is sitting down with a different ad sales chief each day. Last week, we spoke with Fox’s Marianne Gambelli, Disney’s Rita Ferro, WarnerMedia’s Donna Speciale and CBS’ Jo Ann Ross, and yesterday we interviewed NBCUniversal’s Mark Marshall and Laura Molen. Our final…

While NBC executives were pitching their new slate of shows to advertisers Monday at New York’s Radio City Music Hall, many of the network’s stars were a few blocks away on the red carpet at the Four Seasons Hotel. Adweek caught up with more than two dozen of NBC’s biggest prime-time stars and asked them…

Microsoft announced plans to use the bitcoin blockchain to create a “digital identity” that could be used to access sites and apps across the internet.

MALAGA, SPAIN — Roundtable discussions among some of the world’s leading marketers, agencies, media and data analysts at the I-COM Data Summit exposed tensions between the business goals of each type
of stakeholder. “Increasingly advertisers are starting to realize they’re actually losing brand equity at the top,” Global Director of Audience Research at GroupM Simon Thomas said during a discussion
about marketers bringing their programmatic media-buying in-house.