If there’s anything Fox Corp. wanted advertisers to take away from its upfronts presentation Monday afternoon, it’s that smaller–and less complicated–is better. During its upfronts event, the company’s first since it was officially spun of from 21st Century Fox following Disney’s $71.3 billion acquisition of most Fox assets in March, company executives, show hosts and…
The Story Behind the Star of the Longest-Running Public Service Campaign in American History
On Nov. 9, 1976, a local story from Washington, D.C., managed to land in newspapers across the country. The U.S. Department of Agriculture announced that Smokey the Bear, age 26, had died at the National Zoo. He’d gone, the obituary read, to “that great honey tree in the sky.” That was 43 years ago, but…
What Lies Ahead for Marketers as the Tide Turns Against Ad Targeting
Get the right ad in front of the right person at the right time. It’s the advertising adage, one that’s been around for decades. But in the digital age, the industry sure has taken that saying to heart, deploying tools that follow customers around the web, tracking who they are and their every move to…
How a Marketing Executive Went From Zero Experience in the Industry to Building Brands
At Enter, an experiential agency founded by Zev Norotsky in 2014 and formerly in partnership with BMF, caffeine’s a big part of the company’s DNA–and not just for the usual reasons. The agency’s Los Angeles headquarters is a coffee shop dubbed The Coffee Company, which Enter opened with La Colombe as a partner. For Norotsky,…
AI Is Moving Beyond Its Analytical Roots and Fueling the Creative Process
Venerated art vendor Christie’s auction house celebrated a notable moment in its 250-year history last October when it made its first major sale of an artificial-intelligence-generated piece of art for a whopping $432,500. The deal marked a milestone for a form of AI that seeks to move the technology beyond its analytical roots into a…
Does The Big Bang Theory’s Finale Signal the Demise of Blockbuster TV Sitcoms?
TV’s biggest moment this week won’t occur during any upfront event, but rather on Thursday night, when CBS airs the series finale of The Big Bang Theory. The longest-running multi-camera series in TV history (with 279 episodes over 12 seasons), The Big Bang Theory has been the last remaining blockbuster sitcom in the streaming era:…
KFC Made a Spotify Playlist of ‘Bucket Bangers,’ 46 Hip-Hop Tracks That Referenced the Brand
Name-dropping of brands in hip-hop is nothing new. For years, the likes of fashion and alcohol have received their fair share of attention (“Pass the Courvoisier” by Busta Rhymes or “Air Force Ones” by Nelly, anyone?). Food has an illustrious history in the genre as well if this playlist is any indication. But did you…
The Secret to Boosting Your Social Media Following in 2019 | Yahoo Finance Interview
In this video, Gary sits down with Yahoo Finance to do a Q&A on the current state of social media, business, and entrepreneurship in 2019.
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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s 4 locations.
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Podcast: Ad Tech Fan Fic
What if Microsoft, and not Google, had acquired DoubleClick in 2007? What if Facebook hadn’t given up on its Atlas and LiveRail acquisitions? What if YouTube had stayed independent? In this episode, Beeswax CEO Ari Paparo comes to the studio for a game of “what if,” applying his encyclopedic knowledge of ad tech to a… Continue reading »
The post Podcast: Ad Tech Fan Fic appeared first on AdExchanger.
Inside YouTube’s Latest Privacy Updates And How They Affect Advertisers
Sandwiched between the enforcement of stringent privacy rules on either side of the Atlantic, YouTube has made a series of adjustments on how advertisers can work with third parties to assess the performance of ad campaigns on the industry’s largest video-sharing network. The moves come as U.S. advertisers increasingly turn to such audience hubs as…