A Conviva study suggests streaming ads are not living up to the quality of delivery that consumers and marketers would expect.
Latest Google AR Tech Might Be A Wake-Up Call For Marketers
To say that Google’s advertising and marketing technologies have become sophisticated is an understatement.
Disney Consolidates Media Business With OMD Following 20th Century Fox Acquisition
Disney has consolidated the entirety of its U.S. media buying and planning business with OMD, sending media responsibilities for 20th Century Fox to dedicated division OMDE, according to several people familiar with the matter and internal documents obtained by Adweek. Company leadership announced the decision to its teams and agency partners late last week. That…
Supreme Court Deals Blow to Apple in Antitrust Case
In Apple v. Pepper, the Supreme Court ruled in a 5–4 decision that Apple’s App Store customers have standing to sue the company for antitrust violations.
KitchenAid Beautifully Matched This Mixer Billboard to the Shifting Color of Toronto’s CN Tower
If you own a KitchenAid stand mixer that you bought with your won money, chances are good that you have strong feelings about the color. (I’m typically an Empire Red man, but my current one is a Gloss Cinnamon I found on sale, and honestly I’ve come around on it.) Now Canadian creative agency Zulu…
Mailchimp Debuts a CRM Platform to Help Small Businesses Act Like Enterprise Businesses
For 20 years, Mailchimp’s reputation has been as an email marketing company. Anyone who listened to the Serial podcast (or any other podcast, really) has it burned into their brains. But over the last several months, Mailchimp has started to move away from its core brand. First, it rolled out a new brand campaign in…
PlayStation Consolidates Global Brand Strategy and Names adam&eveDDB Agency of Record
Sony has concluded a six-month review process and settled on a new overarching strategy to promote its PlayStation brand around the world. The gaming giant also chose adam&eveDDB, part of Omnicom’s DDB network, as global creative agency of record, following a hard-fought competition. International consultancy R3 oversaw the review. A spokesperson for R3 declined to…
4 Ways Brands Can Help Impress Busy Moms on Mother’s Day
Innovation-minded marketers should love Mother’s Day almost as much as they love their moms. The mid-May holiday represents a $23 billion market after all, and it’s ripe for disruption–especially when it comes to gift ideas for working mothers, who need all the convenience and relief from the daily grind that they can get. Further, the…
Constance Wu Unexpectedly Became the Talk of Upfronts Week Following Tweets
As with many bad stories, it all started with a tweet. Actress Constance Wu, an Adweek cover star and a rising force in television and film, is at the center of attention going into upfronts week, and it’s for all the wrong reasons. It all began Friday after Wu repeatedly expressed dismay following the renewal…
Adobe Launches Commerce Cloud That Connects Ecom Data To Ad Products
Adobe launched a cloud product suite for retail and ecommerce technology services on Monday. The Adobe Commerce Cloud is the fourth Adobe cloud offering, joining the Experience, Advertising and Analytics clouds. The core of the new commerce package is the Magento ecommerce platform Adobe acquired a year ago for $1.68 billion, that’s now been integrated… Continue reading »
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