USA is hoping The Biggest Loser will be a big winner for the network and is reviving the weight-loss competition series. The cable network has ordered a 10-episode season from Endemol Shine North America, in association with Universal Television Alternative Studio, it announced at today’s NBCUniversal upfront. The revival is expected to air in 2020….
An Important Part of Life as a Working Mom Is to Carve Out Time for Self-Care
As the COO of a San Francisco-based tech company, I’m constantly striving to increase my productivity and time management to fulfill my day-to-day responsibilities. In a welcome addition to my office role, I’m also the mother of a toddler and well into my third trimester expecting my second child. Parenting while overseeing the operations of…
Golf Digest Will Live on as a Print Magazine Under Discovery Ownership
Discovery Inc. acquired Golf Digest from Cond? Nast, the parties announced this morning. Terms of the agreement were not made public, but the New York Post, citing persons familiar with the deal, pegged the cost to be about $30 million. Discovery will continue to publish Golf Digest as a regular, monthly magazine and will bolster…
Amazon’s Marvelous Mrs. Maisel Is Carting Carnegie Deli Around New York
Amazon is betting that the fastest way to advertisers’ hearts is through their stomachs. The ecommerce and streaming giant is bringing pastrami sandwiches and black-and-white cookies to the upfronts on behalf of its award-winning original series The Marvelous Mrs. Maisel. While Amazon doesn’t have an upfronts presentation of its own, it will crash major broadcasters’…
Clash Of Network Pitbulls As Upfront Week Gets Underway
Who will entertain, and who will make news, as this year’s TV Upfront Week starts first thing Monday morning?
Ad Blocking Is Decreasing, But Its Impact Is Worse
Ad blocking is down — but the amount it costs publishers is up by a third in just a year.
Publics in Emerging Economies Worry Social Media Sow Division, Even as They Offer New Chances for Political Engagement
Many who use social media say they regularly see false or misleading content, but also view these platforms as offering new avenues for political engagement.
The post Publics in Emerging Economies Worry Social Media Sow Division, Even as They Offer New Chances for Political Engagement appeared first on Pew Research Center.
How to Binge the Right Amazon Shows and Dominate Your Workplace, Per Droga5’s New Ads
Who says binge-viewing your favorite streaming shows is a wasteful way to spend your evening? Amazon Prime Streaming U.K.’s empowering (some might say enabling) campaign is back to show how plopping down in front of the right dramas and comedies can make you a dominator in your day job. Created by Droga5 London, which rolled…
Google Debuts Tool To Optimize Content, Make YouTube Ad Production Easier
Google on Monday announced a tool that will make it easier for marketers to create YouTube ads, using machine learning to convert a YouTube video ad of less than 90 seconds into several distinct
six-second bumper ads in minutes. Google expects to demonstrate it on Tuesday at Marketing Live.
six-second bumper ads in minutes. Google expects to demonstrate it on Tuesday at Marketing Live.
Editor’s Letter: Moving Forward to Next
Adweek turns 40 this year and it’s with pride, and a bit of astonishment, that I can say that I’ve been with the brand for just over half that time. Looking back over those 21 years, the mind bends trying to recall the people, too many heroes, saints, villains and sinners to catalog here, who…