Month: May 2019

The first-ever National Basketball Association Finals game in Canada tips off Thursday night, when the Golden State Warriors visit the Toronto Raptors, and the league teamed up with Facebook and Instagram on several activations to mark its championship series. The NBA is one of the partners in the introduction of a new feature for Facebook…

Wednesday’s surprise live TV statement of the Department of Justice’s Special counsel Robert Mueller drew 4 million OOH viewers at its peak time.

Despite a modest 0.9% gain in 2018, Omnicom’s OMD unit held on to the No. 1 ranking among the U.S. top media services agencies, according to just-released estimates from agency billings tracker
Comvergence. With a 7.8% gain, Publicis Media’s Spark Foundry was the fastest mover last year, bumping GroupM’s Mindshare from fourth place in top U.S. media agency rankings.

At a time when many traditional media are declining or expanding at relatively modest rates, out-of-home ad spending in the U.S. grew 6.0% to $1.78 billion in Q1, according to data released today by
the Out-of-Home Advertising Association of America. The data, which was compiled by Kantar Media, represents an acceleration of the U.S. out-of-home ad industry’s recent expansion. Full-year spending
rose only 4.5% in 2018, the last data released by the OAAA.

Two longtime entertainment shows also posted low single-digit percentage drops: CBS’ “Inside Edition” was down 3% for the season to 4.37 million and CBS’ “Entertainment Tonight” lost 6% to 4.29
million.

I have always loved sports. As a fan, I am a passionate New Orleans Saints fan (and yes, I’m still bitter about the NFC Championship call) and Kentcuky Wildcats basketball enthusiast. Growing up in Kentucky, I played basketball from age four through high school. I remember spending hours in the gym every summer, just me…

An infusion of $2.25 million from Facebook, Craig Newmark Philanthropies and the Democracy Fund is helping the Trust Project spin off from Santa Clara University’s Markkula Center for Applied Ethics and become its own independent nonprofit organization. In November 2017, Facebook, Twitter, Google and Bing teamed up with the Trust Project on Trust Indicators, which…

Today in the podcast studio, Criteo COO Mollie Spilman talks about what makes companies survive and thrive in the ever-changing digital advertising business. Criteo was the emblem of the wild growth in programmatic marketing, and remains the second-largest publicly-traded ad tech companies with a valuation of $1.3B. In the five years since Spilman joined to… Continue reading »

The post Podcast: Survival Of The Fittest appeared first on AdExchanger.

IEEE, an engineering organization that publishes several scientific journals, has banned Huawei employees from prepublication peer reviews.

While people and businesses are always trying to take advantage of Wikipedia’s open-to-all approach to information, not many openly brag about it. But that’s exactly what The North Face and Brazilian agency Leo Burnett Tailor Made did this week in announcing a campaign called “Top of Images,” which aimed to put branded North Face photography…