Month: May 2019

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W+K Portland Named One Show’s Agency of the Year After 10 Golds for Nike Kaepernick Work

Wieden + Kennedy Portland completed its successful run at this year’s One Show, taking home agency of the year honors at the global awards competition. The agency’s wildly successful “Dream Crazy” campaign for Nike featuring Colin Kaepernick came out on top, winning best in show. Over the course of the two-day awards show, the campaign…
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Twitter Is Directing People Who Search for Vaccine Keywords to ‘Credible Resources’

Twitter is directing people who search for keywords associated with vaccines to what it calls “credible public health resources” such as vaccines.gov in the U.S. Vice president of trust and safety Del Harvey said in a blog post that the social network teamed up with the Department of Health and Human Services on its search…
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As Legal Battle Heats Up, Will Woodstock 50 Be the Next Fyre Festival?

The back-and-forth between Dentsu Aegis Network’s events division and the organizers of Woodstock 50 will now almost certainly turn into an extended legal standoff. Does the would-be celebration of peace and love now resemble 2017’s notorious Fyre Festival? Both are cautionary tales. But one was a legitimate event that’s collapsing in real time, while the…
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For Mother’s Day, Similac Addresses the Pressures Parents Feel on Bottle Feeding and More

Pregnancy can simultaneously be one of the most beautiful and lonely times of a parent’s life. It’s a also a daunting carousel of decisions and research that begins long before the baby arrives, as parents have to decide how they’re going to approach everything from diapering to screen time on electronic devices. While the more…
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Why Other Direct-to-Consumer Brands Can Take a Page Out of Harry’s Playbook

It’s possible that the $1.37 billion acquisition of Harry’s by Edgewell Personal Care is both a win and loss for the once direct-to-consumer shaving company. Sure, the founders are now leading all of Edgewell’s U.S. operations, but at the cost of owning and operating an independent company. When P&G acquired Walker & Company, the chattering…
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Why More Companies Should Offer Mental Health Days, and Why Coworkers Should Respect Them

Companies can do more to break the stigmas around mental health, and that could start with allowing–and especially encouraging–mental health days away from the office. That was one of several observations made at the One Show’s Creative Summit in New York City on Thursday, where representatives from Giant Spoon, TBWA and others said there is…