Month: May 2019

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Telaria’s Mark Zagorski On Earning Impressions And Exclusive Deals In CTV

Telaria has more than tripled its stock price since Mark Zagorski took over as CEO almost two years ago. Telaria’s Q1 revenue increased 42% year-over-year to $13.8 million, according to the company’s quarterly earnings report on Thursday. Recently, the video ad tech company has been riding the tailwinds of connected TV (CTV) and OTT app… Continue reading »

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Jesse Genet: A PURE BRED ENTREPRENEUR | #AskGaryVee 310

Jesse Genet: A PURE BRED ENTREPRENEUR | #AskGaryVee 310
On this episode, entrepreneur, and CEO of Lumi, Jesse Genet stops by to talk about:
– How Lumi started
– The value of a college degree
– Good methods of raising capital

#Questions:
21:50 – How do you start over?

Follow Jesse on these platforms:
Instagram: https://www.instagram.com/jessegenet/
Twitter: https://twitter.com/jessegenet
LinkedIn: https://www.linkedin.com/in/jessegenet

Checkout Lumi’s official website:
https://www.lumi.com/

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Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;).
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Follow my journey as an #entrepreneur here:

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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s 4 locations.

In addition to VaynerMedia, VaynerX also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men’s lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy.

Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity:Water.

Gary is a highly sought after public speaker, a 5-time New York Times bestselling author, as well as a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, and Uber.

Gary is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world, as well the host of The GaryVee Audio Experience, a top 100 global podcast, and host of #AskGaryVee, a business and advice Q&A show which can be found on both YouTube and Facebook.

Gary also appeared as judge in Apple’s first original series “Planet of the Apps” alongside Gwyneth Paltrow, Jessica Alba and Will.i.am.
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The Trade Desk’s CEO Is Keen to Expand, But Not at the Cost of His Company’s Culture

The Trade Desk, ad tech’s publicly listed star performer, revealed its Q1 results this week. The Trade Desk reported $121 million in revenue for the period, and, although its stock price has taken a bit of a hit since, it’s worth noting that earnings were up 41% year-over-year. And in a week where Google announced…
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Everything You Need To Know About Fingerprinting After The Chrome Crackdown

Browser fingerprinting isn’t a new tactic, but it’s newly in the headlines as all of the primary web browsers – Safari, Firefox and now Chrome – crack down on the practice in the name of privacy. The main problem with fingerprinting from a privacy perspective is that there’s no way for a consumer to opt out or to… Continue reading »

The post Everything You Need To Know About Fingerprinting After The Chrome Crackdown appeared first on AdExchanger.

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This Mother’s Day Make Me an Ad That Actually Speaks to Me

Like many women I know and have grown with in advertising, I am a mom. I am also a mom who is over 40, pushing 50. A mom with teenage kids, a frail father and my own agency. But this is not about my stress level (even though it is definitely high), the lack of…
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Facebook Isn’t Just an Industry Disruptor—It’s Destroying People and Societies

The latest Facebook struggles are clear proof that past a certain scale, tech’s “Move fast and break things” motto is not actually breaking things–it’s breaking people, and it needs to be stopped. This comes following The New York Times op-ed by Facebook co-founder Chris Hughes advocating for strict regulation around the network’s activities and the…
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Paying People to Click Doesn’t Actually Pay Off

Bribery. Shilling. Payola. Whatever you call it, advertisers have, for years, tried every technique to buy their way to a better impression count–but new research shows that this method might pay off less than they think. That’s according to tech firm Integral Ad Science, which released research today showing that most of this paid traffic…
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Memorable Moments Are the Key Connection Between Brands and Consumers

Twenty years ago, the primary communication in the media landscape, arrived at audiences via television. Almost every home had one, and that dominant linear storytelling device delivered content narratives lasting anywhere between 30 seconds and three hours. Music, drama, film and advertising used television exclusively to amazing effect. This was where “it” happened: Hundreds of…