Eight years ago, I was lucky enough to be working alongside John McCarus at Digitas, who co-founded the Digital Content NewFronts and built them into the annual ritual they are today. Back then, digital video was still an exotic investment for most clients and marketers. It was a bold move to suggest–let alone execute–the concept…
The Original Old Spice Guy Is Back On His Horse to Sell You … Ad-Free Hulu?
Hulu wants people to know about its ad-free streaming offering, and to do it, the company has brought back an iconic advertising character: the Old Spice guy, played by Isaiah Mustafa. A week after its NewFronts pitch to advertisers, Hulu has teamed with Procter & Gamble for a 15-second spot promoting both Old Spice and…
Walmart Store Managers Make $175,000 Per Year on Average
In his annual letter to Amazon shareholders published last month, CEO Jeff Bezos challenged his billionaire peers (“You know who you are,” he taunted) “to match our employee benefits and our $15 minimum wage. Do it! Better yet, go to $16 and throw the gauntlet back at us. It’s a kind of competition that will…
Instagram Created an @shop Account to Promote Small Businesses and Their Products
Instagram’s latest initiative to promote shopping via its platform is a new account, simply and appropriately titled @shop. The @shop account was established to promote small businesses and the creators behind them, and it will cover categories including fashion, beauty and home d?cor. Instagram The Facebook-owned photo- and video-sharing network said every product featured on…
Rent the Runway’s West Coast Flagship Wants to Create Customer Experiences
Rent the Runway, the subscription fashion service, wants to make its West Coast flagship, a tidy two-floor, 8,300-square-foot store in downtown San Francisco, a hub for customers to shop and relax. Following the footsteps of other digital native vertical brands like Rothy’s and Allbirds, Rent the Runway evolved from the vagabond-esque pop-up (it previously had…
Stars of ‘It: Chapter 2’ Are Being Haunted by a Red Balloon on Instagram
With the first movie such a success, it’s no surprise that Warner Bros. is starting to roll out the marketing for this year’s It: Chapter 2. The movie, scheduled for release this November, tells the story in the second half of Stephen King’s original novel, following The Losers Club as they are now adults who’ve…
Melinda Gates Wants Tech to Wake Up to Women’s Empowerment
The co-chair of the Bill and Melinda Gates Foundation talks to WIRED about what international aid can teach Silicon Valley, and why you should put down your phone.
Telemundo Says Marketers Should Focus Half Their Spanish Language TV Spend On Its Programming
Hispanics yield $1.7 trillion of buying power, and represent nearly one of every five people living in the United States. They are young, bilingual, digitally fluent, and according to a PricewaterhouseCoopers study, they stream 10% more programs than the rest of the U.S. In other words, advertisers should be devoting a significant amount of their…
Defendant’s Attorney Moves to Have Diet Madison Avenue Defamation Lawsuit Dismissed
This week brought the latest development in the labyrinthine legal case surrounding Diet Madison Avenue, the anonymous social media entity that captivated the ad industry last year when it named men accused of sexual harassment and related offenses on Instagram and Twitter. Attorney Errol F. Margolin of Manhattan firm Margolin & Pierce filed a letter…
The Trade Desk’s Revenue Is Up, And Benefits From General Ad Tech Slide
The Trade Desk captured $121 million in revenue during Q1, up 41% from $85.7 million in the same period last year, the company reported on Thursday. Its profitability in the quarter rose to $10.2 million, from $9.1 million in 2018. It’s been more than two years since The Trade Desk IPO’d, and strong revenue gains… Continue reading »
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