Month: May 2019

Google always seems to be the big story, and this week is no exception. Because when Google so much as sneezes, the advertising industry shakes. Naturally, the reports that updated privacy settings were coming to the Chrome browser had many advertisers worried. If they were as draconian as Apple’s Intelligent Tracking Prevention mechanisms, they could… Continue reading »

The post The Big Story: Google-Fu appeared first on AdExchanger.

Posting birthday wishes on the Timelines of friends and family? That’s so earlier this week. Facebook is rolling out birthday Stories worldwide Thursday, enabling people to add photos, videos and digital birthday cards to their well wishes, which are then added to the subject’s birthday Story. Facebook Product manager Jehan Damji said in a Newsroom…

If a character named Perry Mason is not a lawyer, can this character really be Perry Mason? Logic would dictate that the answer is no.

Now, TV networks are taking the reins, leaving out the middleman and offering more real-time marketing buying connections.

OpenAP took another major step today to assure the industry that the audience targeting platform remains stable in the wake of WarnerMedia’s exit last month, by naming David Levy as its first CEO. Levy–not to be confused with former Turner president David Levy, who exited that company in February ahead of a major WarnerMedia shakeup–has…

Harry’s, the direct-to-consumer brand that creates men’s and women’s shaving products, is joining the Edgewell Personal Care Company. Edgewell announced today that it will buy the company for $1.37 billion–a new record, after Unilever acquired Dollar Shave Club, a competitor to Harry’s, for $1 billion in 2016. “Building on Edgewell’s and Harry’s complementary strengths, our…

Accenture Interactive found an innovative way to combat elder loneliness for energy provider Stockholm Exergi and make the Swedish city a more hospitable place by reverse engineering voice assistants to give elderly residents someone to talk to while also documenting their stories. Some 250,000 people live alone in Stockholm, making it one of the world’s…

That includes going all-in with publishers in a “clean room” approach, which allows marketers to merge their data with publishers.