Month: May 2019

As Group CEO, Cooper will be responsible for assuring service standards across OMG agencies Hearts & Science, OMD and PHD in markets outside the Americas. He’s also tasked with driving tech, product
and practice innovation in his region.

The explosive growth was largely driven by digital video advertising, which grew 37% year-over-year to $16.3 billion, and mobile, which was up 40% year-over-year to $69.9 billion.

There’s a fairly wide disparity in marketing sophistication in the cannabis industry. Local retailers, as expected, run the gamut from punny to pretty weird (or wonderful, depending on your point of view). Meanwhile, the likes of MedMen are taking a much more sophisticated, big-budget approach, positioning the brand to more mainstream audiences. But cannabis marketing…

Earlier this year, an Indian woman was lambasted for telling a group of girls they “deserve to get raped” for wearing clothing that showed their legs. Her comments point to the severity of India’s rape crisis, which often places blame on the victim. Last year, a Thomson Reuters Foundation survey named India the most dangerous…

Zeta Global closed its purchase of Sizmek’s data management platform and demand-side platform last week in a deal estimated to be worth $40 million following the Sizmek’s Chapter 11 filing. Co-founded by former Apple and Pepsi chief John Sculley and CEO David A. Steinberg, Zeta Global was valued at $1.3 billion in 2017 following a…

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Josh Anton, founder and CEO at X-Mode. The location data industry is poised for vast changes over the next year and decade. Increasing privacy regulation and better understanding of data quality… Continue reading »

The post The Location Data Crisis Of 2020 appeared first on AdExchanger.

Today, Omnicom Media Group named a woman to a global chief executive role for the first time. Phillipa Brown, who previously served as CEO for Omnicom Media Group U.K., has been promoted to the role of CEO for PHD Worldwide, effective July 1. She will be based in London and report to OMG CEO Daryl…

We are living in the golden–perhaps platinum–age of television, with more content available than ever before. The element of consumer discovery that may happen for a CPG brand once in a lifetime happens much more frequently in the content world. Consumers are exposed to new content daily, from linear television and streaming services to short-form….

Any creative who’s had to develop an ad concept involving a ton of A-list talent knows that the secret to maintaining your sanity and budget is to film each star separately, making the production process nice and modular. Mastercard and agency McCann have taken that approach to its logical next evolution with their new “Together,…

In terms of allocating their ad budgets, ad execs are much more bullish on spending in this year’s NewFronts than the conventional TV upfronts, especially marketers. Nearly half (48%) of advertisers
and agency executives say they plan to boost their spending in this year’s NewFronts marketplace vs. only 40% who plan to increase spending in the TV upfront marketplace.