A Eulogy to ‘Culture’ (and Other Buzzwords Adland Has Killed)

We did it to Hasselhoff, Clooney and Pharrell. We did it to street art, Spike and Coachella after parties. We’ve almost done it to McConaughey and Macaulay. We did it to storytelling, snackable and saying “What’s up?” We did it to disruption. We did it to immersive theater and the best bits of the internet….

Google Unveiled Several App Advertising Options at Its Developer Conference

Google introduced a host of new features for developers looking to monetize their applications at its I/O 2019 developer conference in Mountain View, Calif., Wednesday. Vice president of product, mobile app advertising Sissie Hsiao said in a blog post that developers should already be using target CPA (cost per action) bidding to reach the people…

Americans See Advantages and Challenges in Country’s Growing Racial and Ethnic Diversity

Most value racial and ethnic diversity in the workplace, but few want employers to consider race or ethnicity in hiring and promotion decisions.

The post Americans See Advantages and Challenges in Country’s Growing Racial and Ethnic Diversity appeared first on Pew Research Center.

LinkedIn: Here’s How to Use Reactions

LinkedIn introduced four new Reactions in April that users can leave on posts when they don’t want to leave a like. The four Reactions represent celebrate, love, insightful and curious. Our guide will show you how to use the new Reactions in the LinkedIn mobile application. Note: These screenshots were captured in the LinkedIn app…

Cause Marketing Isn’t Working for Young People

Trends show that young people gravitate towards brands with purpose. Stand for something, Gen Z says, and we’ll reward your company with our attention and dollars. According to new research out this month from DoSomething Strategic, a social impact consultancy, marketers are struggling with putting the ideals of cause marketing into practice as brands focus…

Desus and Mero, Michael Douglas Will Be Honored at the 23rd Annual Webby Awards

Comedy duo Desus and Mero and longtime actor Michael Douglas will be honored with Webby Special Achievement Awards at the 23rd Annual Webby Awards, which will be presented May 13. Desus Nice and the Kid Mero are being honored for their talk-show smash, Desus & Mero, while Douglas is being recognized for his role as…