The slog of NewFronts, during which digital platforms, streaming services and even retailers like Target tried to wow advertisers with their content lineups and digital programming, is finally over. Amid the flashy presentations, star-studded appearances and onstage reptiles, marketers who attended the events are getting their bearings about what they actually heard. For some of…
Facebook and Google Are Among the Urban Computing Foundation’s Founding Members
Facebook is one of the founding members of the Urban Computing Foundation, which was created by the Linux Foundation. Other founding members are: Google, Here, IBM, Interline, the MIT Senseable City Laboratory, StreetCred, Uber and the University of California-San Diego. UCF’s mission is to provide a forum for developers to collaborate on and build a…
Rita Ferro Previews Her First Combined Disney Upfront
Ahead of the most distinct, transformative upfronts week in a decade, Adweek is sitting down with a different ad sales chief each day. Following Fox’s Marianne Gambelli on Tuesday is Rita Ferro, who is presiding over the first upfront since the Disney-Fox merger was finalized. In September, Ferro was named president of Disney advertising sales,…
L’oréal Debuts a Personalized Direct-to-Consumer Hair Color Brand
For a brand with more than 100 years of experience in the beauty industry, it’s not necessarily easy to figure out which categories need disrupting–and how to do it. That’s where Color&Co, L’or?al’s newest brand out of its tech incubator, comes in. The direct-to-consumer company aims to give people their own personalized hair color. Consumers…
Belkin Global CMO Departs to Join Startup Looking to Replace Keycards With Smartphone Tech
Belkin International’s global CMO, Kieran Hannon has departed the brand and is joining the executive team of Openpath, a Los Angeles startup, in the same role. Launched less than a year ago, Openpath is a company focused on “next-generation access control,” mostly in the b-to-b space, where employees and guests can unlock doors using smartphones….
Dilbert by Scott Adams for May 08, 2019
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Burger King Wants to Deliver Whoppers Right to Your Car During Nightmarish Traffic Jams
If you were stuck in seemingly endless traffic and an ad offered to let you order a hamburger right to your car window, would you be tempted? Burger King certainly thinks so, and it’s taking a serious look at the idea of gridlock Whopper delivery via motorcycle through a concept it calls “the Traffic Jam…
Podcast: Lessons From The Media Trenches
It’s been almost a year since Vista Equity Partners acquired a majority stake in ad verification company Integral Ad Science. In the wake of the acquisition, the company appointed a new CEO, Lisa Utzschneider, to lead the company. In this episode, Utzschneider discusses her 20 years in senior revenue roles at Microsoft, Amazon and Yahoo,… Continue reading »
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A Suggestion For Ad Refreshing
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written Dan Fennell, vice president of publisher development at GumGum. The ability to refresh ads on publisher pages has been around for some time. In 2016, Google created an ad refreshing standard within its ad exchange.… Continue reading »
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Amazon Courts Publishers In Affiliate Push; Twitter Earns Its Wings
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Affiliate With Me Amazon is in talks with major US publishers including BuzzFeed, The New York Times and New York Media about expanding their affiliate businesses overseas. The ecommerce giant already pays publishers affiliate revenues in the United States, but sees huge opportunity in… Continue reading »
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