Month: May 2019

Forget the flowers. Ditch the chocolate. A day at the spa? Pfft. Kraft knows what mothers really need this Mother’s Day: some time off. Let’s face it, macaroni jewelry and handmade cards are nice and all, but they don’t compare to the prospect of a little alone time. Aware of this universal truth, Kraft will…

If this year’s Tribeca Film Festival was any sign for the future of virtual and augmented reality, experiences are becoming far longer and more immersive. At this year’s festival, which ran from April 25 through this past weekend, nearly two dozen experiences showed thousands of attendees that VR doesn’t always have to be seated or…

Google surprised investors on its quarterly earnings last week when it reported roughly $1 billion less revenue than expected and a significant deceleration of its advertising growth rate. On the one hand, Google is still immensely profitable and its business is so large that a smaller growth rate is still huge. Google’s raw ad revenue… Continue reading »

The post The Whys And Hows Of Google’s Ad Growth Rate Slowdown appeared first on AdExchanger.

Lady Gaga, Gucci and Kylie Jenner lit up Instagram during the 2019 Met Gala at New York’s Metropolitan Museum of Art Monday night. Instagram said the three most-buzzed-about celebrities Monday night (based on total global mentions, either via tagging or including their names in comments, photos or videos) were: Lady Gaga Harry Styles Nicki Minaj…

Google Chrome is increasing its privacy controls for users and will scramble efforts by third parties to identify users via fingerprinting, making it the last major browser to strengthen its privacy protections for users. The changes, formally unveiled during the Google I/O event Tuesday, will roll out in coming months. Chrome will make it easier… Continue reading »

The post Google Chrome Dials Up Browser Privacy Protections In Answer To Safari ITP appeared first on AdExchanger.

Google introduced updates to its Chrome web browser earlier this week after the company saw the convergence of Apple’s vocal privacy advocacy and the growing public concern about data privacy affect its brand. The updates, which are based on three tenets–transparency, control and respect for a users’ choice–include an overhaul to existing features in Chrome…

Ogilvy has made major leadership changes for the New York and U.S. teams, including two new roles. Former global CMO Lauren Crampsie was promoted to president of Ogilvy’s recently combined New York and New Jersey operations, which represent the largest client portfolio across the global network. Lou Aversano, who has served as U.S. CEO since…

Univision Communications is best known for its Univision broadcast network. However, the rebranding of the company’s UniM?s network was the most significant news to come out of the network’s upfront press briefing, held this morning in New York. “We’re making a commitment to investing in this network like never before,” said Univision CMO and entertainment…

Nascar driver Kevin Harvick is not one to welsh on a bet. Prior to the 2018 Ford EcoBoost 400 at Homestead-Miami Speedway in Homestead, Fla., last Nov. 18, one of Harvick’s sponsors, Busch, pledged via tweet to cover Harvick’s car with a millennial-inspired, “lit AF” paint scheme if he didn’t win. Harvick finished third, behind…

Much of the discussion around the freshly rebranded Google Nest today will surely be about the product line’s newest home gadget: the Google Nest Hub Max, whose 10-inch display can act as a security camera, thermostat control, video phone, voice assistant and more. But not to be overlooked is the lovely 90-second spot–created by agency…